PREMIUM E-BOOK
Software Review: Data Analytics, Visualisation & Dashboarding ToolsÂ
Insight teams and agencies need new tools
'Research' data now comes in many different formats: surveys, CRM, e-commerce, audience panels and more.
You need the right software to integrate, model and visualise all this information.
But survey data is unique
It's not like financial, sales or other types of enterprise data.
It's complicated.
Survey data is based on samples of a population. These usually have to be weighted to get a representative picture. And sometimes groups are boosted, which makes things even trickier.
There are gaps in survey data. Respondents don't answer all the questions. You have to deal with missing values.
And there are inconsistencies. The same survey conducted in multiple countries can have different periods of measurement and other nuances.
Make sure you pick the right software Â
This review covers the leading Business Intelligence platforms used by marketing and CMI teams.
Buy it now and:
- Get an objective comparison of the main platformsÂ
- Find out which vendors are right for you
- Avoid hours of time spent on your own research Â
£359 | €395 | $449
ABOUT THIS E-BOOK
13 major platforms reviewed
20 assessment criteria to help you compare and choose, including analysis features, integration, customer service and ease of use.
Individual assessments of software tools, with guidance on the best applications and optimal user types for each data platform.
Comprehensive and expert-led
Author: Sjoerd Koornstra
Sjoerd is a partner at The House of Insights, a consultancy he founded after leading global insight teams for Heineken.
Over his career, he has led the design and structuring of global CMI departments; built strategic partnerships with leading global intelligence providers; and implemented global CMI ICT systems for data and knowledge management.
He is particularly expert in data analytics, behavioural economics, and consumer research & insights.
Publisher: MOA
MOA is the Expertise Centre for Marketing Insights, Research & Analytics in The Netherlands.
Its core areas include training and development; insights management; data quality and security; and data privacy, compliance & ethics. The organisation hosts annual events including the MIE (Dutch Marketing & Insights Event) and the DAC (Digital Analytics Congress); and leads regular workshops, events and meetings including the MOAcademy and MOA Expertise Sessions.
ASSESSMENT CRITERIA
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