Tom Woodnutt

Tom is the founder of Feeling Mutual, the insight & strategy collective that has been twice nominated for best independent consultancy by the UK’s Market Research Society. And Feeling Mutual won Marketing Research Excellence award from Quirks in 2020.

He is a leading expert in global, online and mobile qualitative research, and has conducted many studies around the world, for global brands. He also runs an online training course: ‘Online Qualitative Mastery’. He has been a digital skills tutor for the Association of Qualitative Research (AQR).

He works with brands like Sony, UEFA and BBC; as well as agencies like Droga5, AMV BBDO and VCCP.

Tom speaks regularly at industry conferences; has been published in the Financial Times, Research Live and Admap and he is a Silver award winner from the Admap ‘Planning 3.0’ competition on the future of brand and communications planning.