EthOS is an innovative qualitative research platform that’s revolutionizing the way companies understand customers and their experiences. We empower research teams with advanced tools to capture omnichannel touchpoints, providing real-time insights into ever-changing needs, attitudes, and behaviors.

Immerse yourself in the lives of your customers through in-the-moment videos, pictures, and screen recordings, then leverage AI to unearth rich real-world insights.

You have the flexibility to recruit from your own networks or our extensive participant pool, ensuring you pinpoint your exact target audience.

Boost your customer empathy and qualitative research efficiency with EthOS.

Teams EthOS Serves: UX, CX, Consumer Insights, Market Research, Marketing

Key Platform Components:

Omnichannel Data Collection: EthOS goes where your customers go so you can capture their experiences, whether they occur at home, in a store, at work, or online.

In-the-Moment Contextual Insights: EthOS brings companies closer to their customers by capturing experiences as they happen through videos, pictures, screen recordings, and text. This rich contextual data gives organizations a deeper understanding of their customers’ real-world experiences.

AI & Automation: EthOS is a true DIY platform that democratizes research through its ease of use. Our generative AI capabilities mean anyone can unlock rich insights with just a few clicks.

Streamlined Research: We’re making qualitative research easy by streamlining the process from participant recruitment to analysis and reporting.

Core Research Methods & Uses:

Diary Studies

User Testing

Mobile/Digital Ethnography

Usability Testing (mobile devices and desktop)

Concept Testing

Asynchronous IDIs

IHUTS / Product Testing

Jobs-To-Be-Done Research

Journey Mapping

Personas

Path to Purchase

Shop Alongs