Innovation Research

Innovation research is covers the entire journey for developing new products and services from idea generation through to measuring post launch performance.

Innovation research involves studying market trends, consumer needs and emerging technologies to identify opportunities; qualitative co-creation with users or consumers; testing ideas, concepts and products; forecasting market success; and monitoring competitor data.

Methods may include surveys, interviews, creative workshops, observational studies or data analytics; as well as analyses of consumer panels, patents, academic literature and other market information.

Featured Course

Featured Innovation Research Companies

Platform for conducting, analyzing, and scaling AI-moderated customer interviews with…

eMazing-retailing provides behavioural testing for product innovation and eCommerce optimisation…

Motives is an AI-powered qualitative research platform that automates interviews,…

Sentient uses advanced automated behavioral science to uncover implicit emotions,…

One Strategy Studio uses Generative AI automation to deliver insights…

Knit is an end-to-end Insights Platform combining Quant, Video &…

CoLoop is an AI-powered analysis platform for recording, analysing and…

My-Take is an insight community platform with advanced features for…

Yabble creates AI solutions for all stages of research –…

Fastuna is an automated survey research tool for validating product…

Zappi is an automated consumer insights platform for testing concepts,…

Conceptsauce Shopper Insight and 3D Virtual Shelf platform simulates environments…

Finch Brands is an insights-driven brand strategy consultancy with AI-powered…

Upsiide allows researchers and marketers to test ideas, concepts, and…

Touchstone Research is a consumer insights firm with expert services…

Qrious insight collects permission-based location and behavioral data from a…

Pollfish is a DIY market research platform that delivers real-time…

FlavorWiki is an AI-powered platform for rapid consumer research: fieldwork,…

MarketResponse helps brands to excel by combining technology with expertise…

Harris QuestDIY is a self-service survey tool with survey templates…

SightX is an automated end-to-end consumer insights platform for efficient…

Conveo uses AI to conduct hundreds of in-depth voice interviews,…

Vurvey is a generative AI based software platform that combines…

DIG is a tech-enabled insight and strategy consultancy that’s on…

Kantar Marketplace is an automated research platform available in 70+…

aytm is a fully integrated agile consumer insights platform with…

Redge offers qual-quant studies that combine automation, AI, and expertise,…

Innovate MR offers is a survey panel company offering online…

Human Made Machine applies technology and data science for creative…

incling is a qualitative research platform with expert services for…

Cambri is the product development platform for innovators. Advanced consumer…

Recollective is an industry-leading research tool for conducting online qualitative…

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Popular Resources for Innovation Research

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5 Ways to Use AI for Innovation Research

Learn about five ways you can use AI for innovation research from predicting trends with…

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The Role of Research in New Product Development

Delve into the key stages of New Product Development and the research that goes into…

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The Innovation Insights Summit

April 25-27 2023. Free virtual event. See the latest thinking and technology for advertising and…

All Innovation Research Resources

Videos, demos, courses, ebooks and articles

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