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The Great Unlock with GenAI: Next-Gen Qualitative Research

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Generative AI Next Gen Qual Research Discuss Webinar Featured Image - Insight Platforms

Learn how Edgewell Personal Care gets deeper consumer insights with the latest AI-based qualitative research tools from Discuss.

Market research is continually evolving, and Generative AI provides a leap forward for qualitative research methodologies.

In this presentation, Julie Katz – Edgewell’s Senior Manager, Global Consumer insights – and Discuss Co-Founder Jim Longo will show how generative AI is reshaping the research process at Edgewell.

New tools developed by Discuss are helping researchers to uncover deeper insights, enhance participant engagement, and streamline their analysis. 

Packed with examples and practical tips from Edgewell’s experience, this webinar will help you learn:

  • How AI can help design effective screeners and discussion guides that surface richer insights
  • How to use generative AI to speed up your analysis and interpretation
  • Where you can eliminate the roadblocks to scaling qual research
  • The key ethical implications of using generative AI in qualitative research, and best practices for ensuring responsible and transparent use.

Sign up now to join live or watch on-demand afterwards.

Sign up to join live or watch on-demand afterwards

Learn how Edgewell Personal Care gets deeper consumer insights with the latest AI-based qualitative research tools from Discuss.

Market research is continually evolving, and Generative AI provides a leap forward for qualitative research methodologies.

In this presentation, Julie Katz – Edgewell’s Senior Manager, Global Consumer insights – and Discuss Co-Founder Jim Longo will show how generative AI is reshaping the research process at Edgewell.

New tools developed by Discuss are helping researchers to uncover deeper insights, enhance participant engagement, and streamline their analysis. 

Packed with examples and practical tips from Edgewell’s experience, this webinar will help you learn:

  • How AI can help design effective screeners and discussion guides that surface richer insights
  • How to use generative AI to speed up your analysis and interpretation
  • Where you can eliminate the roadblocks to scaling qual research
  • The key ethical implications of using generative AI in qualitative research, and best practices for ensuring responsible and transparent use.

Please login below or register for a free Insight Platforms account to watch videos.

Speakers

Julie Katz

Julie Katz is Senior Manager Global Consumer Insights for Edgewell Personal Care and a seasoned research pro with over 20 years’ experience.
FIND OUT MORE Julie Katz

More from Discuss

Discuss

Discuss is an end-to-end real-time qualitative video research platform used by the top global brands and their agencies.
FIND OUT MORE Discuss
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