The Qualitative Insights Summit
Market & UX Research for Deeper Human Understanding
Virtual Event | May 14th – 16th 2024
Watch all Recordings On Demand
- Qualitative Research
- Video Research
- Mobile Qualitative
- Qualitative Data Analysis
- Insight Communities
- Mobile Ethnography
- Artificial Intelligence
- Generative AI
Virtual Conference | Watch all session recordings on-demand
Discover the latest ideas, methods and tools for qualitative market and user research.
Featuring experts from:
Qualitative research is booming.
In 2022, the global industry was worth nearly $20bn1, and it is growing faster than any other segment of the research and insights industry.
Over 60% of all qualitative research now takes place online1, with an accompanying explosion of innovation in technology and methods.
Smartphones, video research and Generative AI are driving many of these changes; but creativity, empathy and great storytelling are the real keys to finding and sharing deep qualitative insights.
The Qualitative Insights Summit is your opportunity to:
Join hundreds of researchers, designers, consultants, product managers and insights professionals at this free virtual conference.
1 Source: ESOMAR, Global Market Research 2023
Summit Programme
Watch all session recordings on-demand:
Insights for Impact Award: Meet the Finalists
Watch the video pitches from the five finalists in the Insights for Impact Award. Voting for the winner opens immediately afterwards.
Question Your Data: Recollective’s Human Approach to AI in Market Research
Learn with Recollective the ways AI can help researchers thrive through daily tasks up to uncovering meaningful insights.
The State of Qualitative Research 2024
Voxpopme shows how AI has transformed (and will transform) the way we do qualitative research, and how you can drive it in your organization.
Unifying Innovation: The Power of Centralized Platforms in Qualitative Research
Discover how to improve your qualitative research process using integrated, centralized platforms with Discuss & Studio by Buzzback.
Putting Qual-at-Scale to Test: Unlocking Insights Through Video + AI
Discover the power of Research with Video AI and Knit. Learn how to add scale, speed and depth to your qualitative research.
Qual Depth at Quant Scale: How Global Brands Harness AI for Consumer Insights
Discover how Bulbshare AI empowers companies to generate consumer insights with qual depth at quant scale.
AI is Dead! Long Live AI!: How Researchers Are Finally Taming AI
Discover how AI is not just a pretty shiny thing, but can really help qualitative researchers to be more productive and get better insights.
How to Leverage Trends & Foresight Analysis to Enhance Your Qualitative Research
Learn how to gather trends and develop foresight analysis to enhance qualitative research in a case study based on beverage innovations.
Field Notes Lightning Demo: Bringing to life menopause journeys with mobile ethnography and AI analysis
Learn how the Field Notes solution can bring authentic stories to life with mobile ethnography and AI analysis
Reveal Lightning Demo: AI for Rapid Synthesis of Qualitative User and Market Research
Learn how Reveal uses AI for synthesis and analysis of qualitative research data to provide insights, themes and evidence.
Respondent Lightning Demo: How to Recruit Quality Respondents at Scale
Lightning demo with Respondent: learn how to recruit high quality participants globally and at scale for market and user research
Speed to Insights: Qualitative Research in Days not Weeks
Join Digsite by QuestionPro to learn about the frameworks and tools that increase your speed to insights with qualitative research.
How to Inspire and Energise Stakeholders with Your Qualitative Research?
Learn how to inspire and energise stakeholders in your qualitative research using communities in this webinar with Nick Campbell of incling.
Reimagining Qual: Using Conversational Research to Get Qualitative Insights at Quantitative Scale
Learn how to use AI based conversational research to get qualitative insights at quantitative scale in this webinar with Rival Technologies.
How To Build Confidence in AI Insights With CitationsÂ
Discover how you can generate first draft summaries from video, audio, and transcripts in moments, and validate your findings with citations.
Insights for Impact Award: Winner Announcement
The Insights for Impact Award is for an online qualitative research project for a charity, good cause or non-profit organisation.
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