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The Future of Advertising: Generative AI meets Emotion AI

April 16, 2024 @ 3:00 pm – 4:00 pm BST

With Affectiva

  • on-demand webinar
  • Generative AI
  • Emotion Analytics
  • Advertising/Campaign Effectiveness
  • Advertising Testing
  • Artificial Intelligence
  • Communications Testing
Affectiva Webinar - Generative AI meets Emotion AI - Featured Image - April 2024

Get to grips with the impact of Generative AI and Emotion AI in advertising and how they can improve ad success.

Generative AI has changed the world of advertising.

Large Language Models create draft copy instantly. Image generators produce visuals in minutes. Text-to-video tools will make creative development even more streamlined.

But what about the risks from all this AI-led efficiency?

Can Generative AI really design compelling ads?

Emotional engagement is critical for advertising success. Will the rush to automate the creative process strip advertising of its emotional power?

Affectiva is a pioneer using Emotion AI technology to test and optimise advertising creative.

Join this live session to learn how Emotion AI can work with Generative AI to ensure that ads drive long-term brand equity, audience engagement and even virality.

Join this session to learn:

  • How emotions in advertising impact consumer engagement
  • The influence of positive and negative emotions, including phenomena like the uncanny valley effect
  • What Emotion AI is and how it helps to develop more engaging advertising
  • How researchers, publishers and brands work with Emotion AI – including real world case studies
  • Practical tips for researchers and insights teams who want to use Emotion AI in their advertising testing

Register now and get up to speed with actionable takeaways on Emotion AI for advertising research, strategy and planning. 

Please login below or register for a free Insight Platforms account to watch videos.

Speaker

Sasha Mukhanova

Sasha Mukhanova is an Account and Business Development Director at Affectiva with 15 years experience in advertising effectiveness research. An advertising nerd and neuroscience enthusiast, her mission is to humanise technology with Emotion AI.
FIND OUT MORE Sasha Mukhanova

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