Our empathetic AI moderator engages in meaningful, one-on-one text or voice conversations, just like a skilled human interviewer. It listens, probes, and asks follow-up questions naturally – getting to the bottom of respondents’ true thoughts and motivations. Yasna can carry out 100s of such conversations daily in 45+ languages, making it a game-changer for exploratory research.

By automating the entire in-depth interview process, Yasna lets you focus on acting on insights and scaling your business – not getting lost in data collection.

How It Works

1. Setup & Guide Creation. Define your research objectives, draft key questions, and brief Yasna just like you would a human moderator. You can also upload stimuli (text, images, videos) for testing.

2. Recruitment. Share the interview link with your CRM database or recruit respondents via built-in access to trusted online panels. Yasna’s AI-driven screening ensures only your target audience participates.

3. Interviewing. Yasna conducts in-depth, human-like conversations, probing naturally to get to the heart of respondents’ true feelings and motivations. It listens, follows up, and clarifies responses – just like an expert qualitative researcher. Respondents can answer in text or voice, making feedback more natural and expressive.

4. Transcription & Summarization. All interviews are transcribed immediately. To save time, Yasna summarizes conversations in a storytelling format, surfacing key themes, emotional triggers, and underlying motivations.

5. Translation. Instantly translate data into 45+ languages for seamless multilingual analysis and sharing results with international teams.

6. Analysis & Reporting. Generate insights effortlessly. Use pre-built reports or create custom ones, ask questions in natural language, apply % and cross-tabs, and structure findings in a way that makes decision-making easier.

Where Yasna Helps

– Exploratory & U&A Studies, Trend Analysis. Uncover attitudes, behaviors, and deep motivations to develop richer customer understanding and improve products or services.

– Concept & Ad Idea Testing. Evaluate early-stage ideas, messaging, and creative concepts by truly understanding how respondents feel and react.

– Multi-Country Studies. Conduct global research effortlessly. Yasna’s built-in recruitment from 60+ countries, ability to speak 45+ languages, and cultural sensitivity help uncover hidden nuances for more meaningful international insights.

Why Choose Yasna?

– All-in-One Platform for Automated In-Depth Interviews. From interview guide creation to reporting – eliminating the need for multiple AI tools, translation services, or external contractors.

– Best-in-Class AI-Powered Moderator. Yasna engages with respondents like a human, fostering natural, empathetic conversations and asking intelligent follow-ups to go beyond surface-level answers.

– Qual Depth at Quant Scale. No more trade-offs: get the richness of qualitative insights while scaling like quantitative research – allowing for deeper understanding maintaining a large sample size.

– Built by Researchers, for Researchers. Our team has experienced every stage of research evolution, from pen-and-paper interviews to AI-driven methodologies – ensuring Yasna meets modern research demands.

– Data Security & GDPR Compliance. Your data is stored securely in the EU on Microsoft Azure servers. It is never used for LLM training, remains private, and is fully GDPR-compliant.