Sentient Decision Science’s Subtext is the most comprehensive ad testing solution. Subtext‘s behavioral science technologies use a combination of System 1 & System 2 measures to understand emotion—because that’s the way our brains work. 

The solution diagnoses and emphasizes areas of optimization to predict how an ad will perform in-market, helping improve your creative output.

Subtext is available for a variety of mediums including TVC, digital, in-store, outdoor, print, social, and early-stage creative development.