Sentient Decision Science’s SonicPulse quantifies the impact of sound on a subconscious level.

SonicPulse reveals the consumer’s true emotional response to all kinds of sounds—music, audible logos, UX/UI, and voiceovers—to understand consumer behavior and evaluate sonic branding.

SonicPulse collects information on Emotional Appeal, Brand Attributes, and Brand Perceptions. Open-ended responses inform the conscious perceptions of a sound.