Samantha Muscia

Samatha Muscia has nearly 20 years of experience working on nearly all types of research studies with a focus on A&Us, segmentation research, product tests, concept/product testing and much more!  She is proficient in designing research studies that will answer her client’s objectives, writing impactful proposals, executing studies to the highest quality and delivering meaningful and insightful reports. Additionally, she is well versed in the analytic tools needed to bring value to each study she works on.

Samantha has been described as a multi-tasking master, allowing her to seamlessly switch gears between multiple projects, phases, and study types with ease (and without losing a step!).

She brings an innate skill for optimizing complex research designs to maximize outcomes and fine-tune processes. She has a true delight for providing the most impactful research designs and insights that will drive growth for clients.

As a true Chicagoan, she is a diehard Cubs, Blackhawks and Bears fan! She loves to bake, collect Minnie Ears and her pride and joy are her daughters, but most would never guess that she is a huge Star Wars fan with a black belt in karate!