FlexMR - Data Collection
FlexMR's data collection tools enable research teams to run surveys, online focus groups, diaries structured qual tasks, creative projects and more.
FlexMR - Data Collection Overview
InsightHub contains five core data collection tools that enable research teams to run surveys, online focus groups, diaries, structured qualitative tasks, creative projects and more. Our suite of tools collect data at the speed of business to inform and influence key decisions across your business.
All tools benefit from robust access controls, an intuitive user interface and integrated analysis. Make better decisions and drive positive change through:
Focus GroupMR – purpose built to facilitate individual and group conversations in real-time, with video, text chat, and interactivity options for unparalleled flexibility and participant engagement.
Question BoardMR – structured asynchronous Q&A, perfect for conducting mass qual and creating an inviting space for participants to explore complex opinions, beliefs and values.
SurveyMR – create captivating, dynamic surveys on with a range of question types, a flowchart interface and advanced admin controls quicker and easier than ever before.
TaskMR – designed to produce interactive pages for research tasks. Display quantitative and qualitative questions on a single page alongside engaging stimuli to gather quick action insights.
SmartboardMR – encourage collaborative and creative feedback through visual discussion forums. Participants pin sentiment-tagged qual comments and generate visual heatmaps.