Research Tools Radar for Apr 2nd 2025
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
Are you worried about trust and security in AI research tools? If you’re not, you should be. Join us later today for this live webinar to learn more.
Enjoy
Mike
Stay up to date
Subscribe to receive the Research Tools Radar and essential email updates from Insight Platforms.
Your email subscriptions are subject to the Insight Platforms Site Terms and Privacy Policy.
⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Virtual Incentives provides participant rewards globally for commercial and clinical research, with digital payouts in nearly 60 currencies.
Tenetic provides real-time audience measurement by combining behavioural data, traditional research, and predictive analytics.
Proven by Users is a UX research platform that includes modules for First Click, Preference, 5-Second, Card Sort, and Tree Testing.
AdTest.AI is a rapid, low cost creative testing platform that combines AI with real audience feedback four results in under an hour.
Pollen Insight is a French language software platform for online qualitative studies, communities of any size, diaries, and surveys.
This week’s edition is sponsored by YouScan
Sponsor future editions of the Research Tools Radar
🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Insights management solution Market Logic adds structured data analysis capabilities to its AI-powered market intelligence and insights platform DeepSights.
Insights agency OvationMR unveils a new AI Moderator in EthOS that ‘probes like a qual researcher’.
Audience intelligence platform Pulsar unveils Narratives AI, a search engine for public opinion.
End-to-end insights platform Suzy has launched its voice-based conversational AI solution, Suzy Speaks.
GWI introduces GWI Spark, an AI market research assistant.
Consumer insights company Curion launches PULSE polls to capture real-time consumer sentiment through single-question surveys.
Microsoft adds AI-powered deep research tools to Copilot.
Consumer behaviour company Circana and Paramount announces a new collaboration with TV ad measurement platform iSpot for conversion measurement to CPG advertisers.
Media intelligence platform Kinetiq integrates creative effectiveness platform DAIVID’s AI-powered creative performance metrics into its real-time TV intelligence platform.
Got news? Submit it here.
📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Ethan Mollick rethinks the future of work with AI as a cybernetic teammate. Read the full paper on HBR.
Are you worried about career paths for junior researchers in the AI era? You’re not alone. Read this un-paywalled Financial Times article here.
Loop11 conducted a comparative study using AI Agents and human participants. Read their findings here.
These researchers explored how AI chatbots impact emotional well-being.
Nielsen Launches its 2025 Global Media Planning Report.