The Evolution of Corporate Insights: Breaking Down Traditional Barriers with Knowledge Empowerment

By Finch Brands

  • article
  • Knowledge Management
  • Insight Transformation
  • Insight Communities
  • Insight Activation

The role of corporate insights teams is rapidly evolving. Faced with increasing demands for faster, more comprehensive insights while often working with constrained resources, research teams need new approaches to maintain their strategic value.

This recent webinar hosted by Insight Platforms featuring experts from Finch Brands explored how knowledge empowerment platforms are helping organisations adapt to these challenges:

Stay up to date

Subscribe to receive the Research Tools Radar and essential email updates from Insight Platforms.

Your email subscriptions are subject to the Insight Platforms Site Terms and Privacy Policy.

Three Key Challenges Facing Insights Teams

The webinar identified three fundamental tensions that have traditionally held back corporate research teams:

  1. Disconnected Data Sources Organizations typically draw insights from multiple sources – syndicated data, primary research, first-party data, and public information. When these exist in silos, important patterns and connections remain hidden, creating blind spots that can impact decision-making.
  2. The Speed vs. Depth Trade-off Historically, insights teams have faced a challenging compromise between making fast decisions with limited information or slower, more informed choices. This trade-off has become increasingly problematic as markets move faster and competitive pressures intensify.
  3. Resource Constraints Despite the growing demand for insights across organisations, many teams face tighter budgets and leaner staffing. This creates pressure to deliver more value with fewer resources.

The Knowledge Empowerment Solution

Knowledge empowerment platforms represent an evolution beyond traditional knowledge management systems. While knowledge management focuses primarily on organising internal information, knowledge empowerment tools integrate both internal and external data sources while leveraging AI to surface proactive insights.

Finch’s Knowledge Empowerment Solution’s key capabilities include:

  • Unified data access across internal research, syndicated sources, and public information
  • AI-powered analysis that can process both structured and unstructured data
  • Proactive trend identification and insights generation
  • Ability to identify knowledge gaps and guide targeted research
  • Collaborative features for sharing insights across teams

Changing the Role of Insights Teams

This technological evolution is enabling insights teams to shift from reactive to more consultative roles. Rather than simply responding to requests, researchers can proactively identify emerging trends and opportunities while helping to shape strategic decisions.

The approach also helps break down traditional barriers between insights, analytics, and other data-focused teams. By creating a unified view of available knowledge, organisations can extract more value from existing information while identifying where additional research is needed.

Implementation Considerations

Organisations looking to adopt knowledge empowerment platforms should consider a phased approach:

  1. Start with core insights team use cases and existing research data
  2. Demonstrate value through early wins
  3. Gradually expand to other teams and data sources
  4. Build bridges between traditionally siloed departments
  5. Develop clear governance around data access and sharing

Looking Ahead

As markets continue to move faster and competitive pressures increase, the ability to make smart, rapid decisions based on comprehensive insights becomes increasingly critical. Knowledge empowerment platforms represent a promising solution to help insights teams evolve and maintain their strategic value while managing resource constraints.

However, success requires more than just technology. Organisations need to think carefully about how these tools fit into their broader insights strategy and how they can help transform traditional ways of working to create more value from their research investments.

Watch the webinar replay by Finch Brands below:

About Finch Brands

Author

Scroll to Top