We live in an ‘attention economy’. But what is the reality of attention to ads and marketing?

Lumen Research use eye tracking at scale to understand what your customers engage with - and what they ignore.

Their revolutionary webcam eye tracking software allows you to conduct eye tracking studies on live sites using respondents' own mobile and desktop devices

Mike Follett, Lumen's managing director, will talk through the technology and its implications for researchers, and reveal some Lumen's latest learnings about the reality of attention.