A brief explainer on the basics, main methods and essential terms of market research for anyone who is completely new to the field.
What is Market Research? Read More »
Read this article by FlexMR for a perspective on how the Market Research industry has developed to help Global business optimise Market Research.
The New Recipe For Research Success: Global Strategy And Local Insight Read More »
Read this article and learn from YouScan how social intelligence can reveal consumers expectations and help companies improve their customers’ experiences.
How to improve customer experience using social intelligence? Read More »
Year in Review 2022 Goodbye 2022! As we head into our Christmas break and look forward to 2023, we wanted to do re-cap and share everything we’ve done this year in one handy place. Thanks to all our partners, viewers, readers, students (dissertation for students), sponsors and team members for being part of this. Nearly
Year in Review 2022 Read More »
Learn about behavioural concept testing: understand authentic consumer shopping behaviour by testing concepts in realistic environments.
What is Behavioural Concept Testing? Read More »
Read this article by Savanta’s Nikki Lavoie for 5 crucial tips to avoid pitfalls and improve quality of multi-market studies!
Quick 5-step checklist for multi-market studies Read More »
Read article by Savanta’s Nikki Lavoie for expert tips to leverage co-creation in global research: tools, tasks, stakeholder management & more!
Leveraging co-creation in global research Read More »