There’s a growing number of free market & user research tools that are actually quite good. This article highlights how you can use a handful of them to address a common brief.
10 Free Market & User Research Tools Read More »
The 2019 GRIT Report shows how much rapid, chaotic and brilliant innovation is happening in insight technology. Here are some quick thoughts on what it tells us.
Beautiful Chaos: The Cambrian Explosion of Insight Technology Read More »
Medallia, the market leader in enterprise CX platforms, has filed to go public 19 years after it was founded. What does its S1 filing reveal about the evolving CX, insight and analytics industry?
10 fascinating nuggets from Medallia’s IPO filing Read More »
Research is starting to use messaging tools and chatbots. But what’s up with voice assistants? Here’s a brief collection of early innovators in the space.
Voice Assistants for Research & Insight Read More »
Chatbot platforms are increasingly being used for market research, user research and CX feedback.
Here is a market map of platforms built specifically for this purpose.
Market Map: Chatbots for Research Read More »
Becky Hillcoat, Strategic Insight Manager at Mail Metro Media, describes how her team uses research and data analytics for deeper consumer insights
Insight communities can be costly and time-consuming to set up. You want to make sure they succeed. Here are 10 factors that help make a great insight community.
How to build a great insight community Read More »
Insight communities are private online environments where engaged customers take part in multiple research projects over time.Â
What is an Insight Community? Read More »
Marketplace business models dominate the internet, and market research is starting to adopt them. Here are here 27 marketplace platforms for research.
27 of the Top Research Marketplaces Read More »
This article is based on discussions at a recent breakfast event sponsored by Attest. If you’d like to know more about this series of events, sign up for emails on the Attest website. I recently completed some work for a regulated utility supplier whose customer base – for various reasons – could only be interviewed
Insight 3.0 – Getting closer to the action Read More »
Rufus Weston, Just Eat’s Head of Insight, explains how his company builds consumer and restaurant insight from market research, user research and analytics
How leading insight teams combine research and data analytics – part 2: Just Eat Read More »
Pedro Cosa, VP Data & Consumer Insight at Turner EMEA, talks about bringing market research, digital media and data science under one umbrella
How leading insight teams combine research and data analytics – part 1: Turner EMEA Read More »