Automated survey research is clumsy label for software that is transforming market research. Read out about 6 innovative platforms here.
6 Tools for Agile Automated Survey Research Read More »
Who would start a research agency these days? If you’re thinking about doing it in the UK, make sure you read the latest Plimsoll report into the sector first. It’s a sobering read. It is based on financial analysis of the 720 largest market research firms in the country. If that stat by itself doesn’t give
Six lessons agencies can learn from software companies Read More »
A quick look at six different varieties of text analytics platforms for research: for customer experience, social listening, emotion AI, free tools, integrations and survey coding.
6 flavours of text analytics platforms Read More »
Mike Stevens looks at how Orange, Worldpay and Just Eat have adopted research technology platforms to transform their management of customer insight
How 3 leading brands are adopting insight platforms Read More »
Read how successful research teams at Zillow, O2 and PMI drive behaviour change by appealing to users’ hearts as well as their heads.
How Insight Teams Drive Behaviour Change Read More »
Research & Analytics teams are changing: read how insight leaders are transforming their functions with new skills, more tools and greater commercial impact
How Research and Analytics Teams are Transforming Read More »
The future of research is supposed to be healthy But it’s a conundrum. Managers are hungrier for customer insight and data than they have ever been. Maybe they’re more risk averse these days, and have to tick the box. Or maybe there’s a real trend toward putting the user at the heart of decisions. Either
Big money bets on the future of research Read More »
Review of indeemo, a smartphone mobile ethnography platform used for qualitative research, contextual insights and user feedback.
Indeemo Platform Review Read More »
Customer insight and analytics teams have begun to adopt lean principles. Here are five attributes that characterise successful teams.
Five Attributes of Lean Insight & Analytics Teams Read More »
Mike Stevens walks through a rapid co-creation case study using mobile ethnography, review scraping, language analytics, agile testing and more
How to use Lean Insight Techniques for Co-Creation Read More »
Iterative, continuous feedback is a core principle in lean insight; read how communities, CX measurement and A/B testing all have a part to play
The Lean Insight Toolbox Part 2: Iterative Insight Platforms Read More »
Lean insight is characterised by comfort with ‘minimal viable evidence’ using free and low cost data sources, smartphone qual and automated survey tools
The Lean Insight Toolbox Part 1: Gathering Minimum Viable Evidence Read More »