Simon Shaw

Apart from a few unmentionable jobs as a teenager, Simon has always been a researcher. He co-founded Trinity McQueen, one of the UK’s fastest-growing research agencies. He written MRS award-winning papers for Applications of Research (2017), B2B (2010), and MRS award shortlisted papers for Advertising & Media (2013, 2014) & Technology (2011).

Creativity meets AI

My last post here examined how tech tools can help in an ever-increasing set of research scenarios (checking hypotheses on the fly, qual at scale, easier analysis of ethno data & remote qual analysis). In this one, I look at where this might lead us.  New skills, new roles, new tasks So what’s the payoff […]

Market research and technology: the future Read More »

face to face survey

Out of the silence, a single word. “Idiot!” Me: a fresh-faced grad. My accuser: a red faced SRE. My crime? Forgetting to check my data tables against the hole count*. Meaning the whole deck had to be checked and re-written on the day of the presentation. Not my finest hour. It’s a reminder how much

Market Research and Technology: Past & Present Read More »

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