Zappi’s Data Science Product Manager explains how machine learning models can be trained to automatically code open-ended survey responses.
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Steven Perianen
Steven is the Data Science Product Manager for Zappi. His team of data ninjas (data scientists) develops useful and easy-to-use software applications for market research. He aims to simplify the lives of researchers by making powerful, validated techniques available at their fingertips. As an advocate of 'working smarter not harder', he wants algorithms do the heavy lifting, leaving more time for researchers to engage in deep thinking and real innovation. A self-professed data-nerd, he believes that open ending questions are the best way to extract diagnostic insight in pre-testing. Historically, open-end questioning has been under-utilised due to the effort involved in extracting insights.
