Blog Articles

Blog articles are produced by the Insight Platforms team and our partners. Here, you will find:

Explainers: quick reference guides for research & analytics methods and technologies
Market Maps: visual landscapes for sub-categories in the research and restech industries
Top Tool Collections: lists of leading solutions in various research & analytics categories
Tips & Guides: learning content to help researchers understand more about specific topic areas

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Youth Sentiment Analysis Guide | Teenvoice

TeenVoice dives into the intricacies of youth sentiment analysis and how these insights can drive…

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From Gatekeeper to Door Opener: How AI is Changing the Role of the Enterprise Insights Team

Frédéric-Charles Petit, founder and CEO of Toluna, shares how AI is democratising research within organisations…

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The AI Transparency Problem: Why Reproducibility Matters in Insights

Ange Taylor, founder of AddMaple, dives into the AI transparency problem and the critical role…

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Redesigning the Innovation Playbook: Integrating AI Without Losing the Human Elements

Olaf Lenzmann, co-founder of Market Logic Software, explores how to lead the next wave of…

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Why Corporate Innovation Is Broken And What Insights Teams Can Do About It

Experts from Market Logic Software, Ipsos and AlchemyRx outline the challenges for innovation and the…

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Aligning UX and Market Research Teams: Practical Tips for Leaders

Insights and product leaders at Bill.com, Picsart and QuestionPro share guidance for alignment between UX…

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What Are Category Entry Points, and How Do They Improve Brand Tracking?

Dr Lindsey Guzman, Senior Solutions Consultant at quantilope, explains the value of brand tracking research…

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The Respondent You Can’t Recruit: How Synthetic Simulations Are Changing B2B Research

Andrew Cooper, founder & CEO of Verve, dives into how synthetic simulations make B2B research…

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The Messy Fridge Problem: What AI-Moderated Research Reveals That Traditional Methods Can’t

Charles Allison, Research Lead at Conveo, shares the advantages of swapping at-home ethnographies for AI-moderated…

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How to Use AI as a Thinking Partner for Qualitative Analysis

Alok Jain, Founder of DoReveal, explores how AI in qualitative research goes beyond speed to…

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How AI Is Reshaping the Innovation Process: From Brief to Concept

Olaf Lenzmann, Co-Founder of Market Logic Software, shares the true potential of AI in innovation…

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The Case for Better UX in Research Technology

Ange Taylor, founder of AddMaple, highlights the critical role of UX in research tech and…

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Building Research Technology Culture: Why Mistakes Should Be Loud

Daniel Graff-Radford, CEO of Discuss, shares the principles for building a culture that leads companies…

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What Makes a Synthetic Persona Trustworthy? The Case for First-Party Data

Frédéric-Charles Petit, founder and CEO of Toluna, describes how to build synthetic personas that researchers…

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Why Synthetic Personas Work Best When Built on Proprietary Data

Andrew Cooper, Founder & CEO of Verve, explores the advantages of using synthetic personas in…

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From Knowledge Management to Innovation Partner: How Insights Teams Must Evolve

Olaf Lenzmann, Co-founder of Market Logic Software, reflects on knowledge management in the age of…

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AI as Thought Partner: Why Trained Researchers Will Always Ask Better Questions

Daniel Graff-Radford, CEO of Discuss, explores the advantages trained researchers have over AI, and why…

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Case Study: From Static Data to Dynamic Intelligence – Belkin’s Evolution to Synthetic Market Research

Nikola Kozuljevic of SYMAR explains how consumer tech brand Belkin uses synthetic personas for responsive…

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