Daniel Graff-Radford, CEO of Discuss, shares the principles for building a culture that leads companies…

Frédéric-Charles Petit, founder and CEO of Toluna, describes how to build synthetic personas that researchers…

Andrew Cooper, Founder & CEO of Verve, explores the advantages of using synthetic personas in…

Olaf Lenzmann, Co-founder of Market Logic Software, reflects on knowledge management in the age of…

Daniel Graff-Radford, CEO of Discuss, explores the advantages trained researchers have over AI, and why…

Nikola Kozuljevic of SYMAR explains how consumer tech brand Belkin uses synthetic personas for responsive…

Daniel Graff-Radford, CEO of Discuss, explains the rise of the full-stack researcher and how the…

Independent research demonstrates how conversational AI increases response length, depth and richness compared to traditional…

Ester Marchetti, Co-Founder and Chief Innovation Officer at Bolt Insight, shares the five big market…

Tobi Andersson, General Manager of Forsta’s Market Research Division, explains where and how AI implementation…

Joachim Klink, Managing Partner at succeet explains how strong insight governance helps mitigate the risks…

Tobi Andersson, General Manager of Forsta’s Market Research Division, explains why humility is the key…

Insights from Elsewhere: Why AI Research Tools need better localisation and cultural awareness for researchers…

Independent Research on Research reveals important differences in response quality and participant experience between AI…

This case study from Caplena shows how AI can help analysts by handling repetitive tasks…

Sago and De la Riva Research explain how operational efficiency depends on integrating AI research…