Gradually, then Suddenly: Post Pandemic Growth in the Research Industry
As it adapts to life in the COVID-19 era, the research industry will see accelerated adoption of new technology. Here are seven examples.
What is Conversion Rate Optimisation (CRO)?
A brief introduction to the what and the how of Conversion Rate Optimisation, A/B and Multivariate Testing by Robert Jones.
How Mobile Qualitative Enabled More Authentic Research into Swingers
Tom Woodnutt of Feeling Mutual shares a case study of using agile, mobile qualitative research to help an urban golf concept.
COVID-19 Specials: Free and Low Cost Deals for Research Apps and Services
A collection of apps and services for research and analytics with free or reduced cost options during the COVID-19 pandemic.
Travel bans and altered plans: 10 ways for insight professionals to stay productive
10 ways for insight professionals to build skills and maximise productivity during the disruption caused by the Coronavirus.
Should User Research and Market Research Teams be Combined?
User research and market research are normally separate. Should they be managed together? This article explores what’s similar and different about them.
How Qualitative Research Benefits from Automation and Machine Learning
A short explainer by Fuel Cycle about the benefits of technology for qualitative research – including text analytics, computer vision and video interviews.
Evolving Insight: 5 Themes from IIEX Europe 2020
A brief summary of the main trends on display at IIEX Europe 2020: less radical innovation, more implementation and digital transformation.
How to Get a Commercial Return From an Insight Community
Potentiate’s Simon Harrington gives a preview of his session at the Communities Summit 2020 and shares some tips for generating real ROI from communities.
Lean Communities: Disrupting Another False Dichotomy
Isaac Rogers, CEO of 20|20 Research, previews his session at the Communities Summit 2020: how Lean Communities offer faster, lower cost insight solutions.
