Mapping New Frontiers at IIEX North America 2019
Generation1.ca’s Arundati Dandapani provides her key takeaways from IIEX NA 2019.
How to build a great insight community
Insight communities can be costly and time-consuming to set up. You want to make sure they succeed. Here are 10 factors that help make a great insight community.
What is an Insight Community?
Insight communities are private online environments where engaged customers take part in multiple research projects over time.
Three ways to get people sailing on your data lake
It’s no good building data lakes, dashboards and self-serve analytics if nobody uses them. Here are three pieces of advice for insight leaders to ensure stakeholders actually engage with your data.
27 of the Top Research Marketplaces
Marketplace business models dominate the internet, and market research is starting to adopt them. Here are here 25 marketplace platforms for research.
Insight 3.0 – Getting closer to the action
This article is based on discussions at a recent breakfast event sponsored by Attest. If you’d like to know more about this series of events, sign up for emails on the Attest website. I recently completed some work for a regulated utility supplier whose customer base – for various reasons – could only be interviewed …
How leading insight teams combine research and data analytics – part 2: Just Eat
Rufus Weston, Head of Insight at Just Eat, describes how his organisation is combining research with data analytics for deeper consumer insights
5 AI-enhanced qualitative research platforms
5 examples of machine learning applied to qualitative research. Featuring 2020, Remesh, Insights.us, CRISbot and Qualsights.
How leading insight teams combine research and data analytics – part 1: Turner EMEA
Pedro Cosa, VP Data & Consumer Insight at Turner EMEA, describes how his organisation is combining research with data analytics for deeper consumer insights
5 quick thoughts on SurveyMonkey’s purchase of Usabilla
If you missed it, SurveyMonkey announced yesterday that it was acquiring Dutch firm Usabilla, whose software is used by product managers, marketers and researchers to capture user feedback on websites and in apps. Here are 5 brief thoughts about that deal. 1. SurveyMonkey is having another bite at the enterprise market SurveyMonkey led the way …
5 quick thoughts on SurveyMonkey’s purchase of Usabilla Read More »