SurveyMonkey + Usabilla

5 quick thoughts on SurveyMonkey’s purchase of Usabilla

If you missed it, SurveyMonkey announced yesterday that it was acquiring Dutch firm Usabilla, whose software is used by product managers, marketers and researchers to capture user feedback on websites and in apps. Here are 5 brief thoughts about that deal. 1. SurveyMonkey is having another bite at the enterprise market SurveyMonkey led the way …

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Modern agency

The realities of agency transformation

Editor’s note: for external consultants like me, it’s easy to prescribe simplistic remedies and gloss over the practical challenges that agencies face. ‘Autonomating’ agencies – read more in this post – may sound like a no-brainer – but in reality, it’s not so easy when you have to juggle the needs of existing team members …

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Toyota Factory

How to Autonomate your Agency

If you don’t fancy reading, you can watch instead … it only takes 2 minutes. Sorry about all the stock clips. Can’t afford the good stuff yet. At the recent IIEX Europe conference, Elaine Rodrigo – Danone’s Chief Strategy & Insights Officer – used Humanise Data as the theme for her presentation. It showed how …

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Fair data opt in

How to do passive tracking research if you really value users’ privacy

If you don’t have time to read, you can always watch this short version. So Facebook’s been at it again. https://www.businessinsider.com/facebook-research-pays-people-spy-phones-data-2019-1  If you missed this story, here’s the short version: Facebook bought Onavo in 2013, ostensibly a VPN app whose user promise was to “keep you and your data safe” and “block potentially harmful websites …

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UX Research Whiteboard

UX Research Tools for Market Researchers

Market researchers: don’t get left behind by your UX peers. Discover some of the latest UX tools you can also use for wider market research. When the first websites and online services of what we used to call the ‘new media’ era were being built there were no user experience researchers or agencies to turn …

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open book

DIY: From Black Box to Open Book

Time and technology help open the black box Twenty years ago, when folks talked about DIY research, what came to mind was Survey Monkey – which was pretty much a joke at that point. Nonetheless, both client and supply side researchers were threatened, especially on the supply side. Client researchers felt that their internal clients …

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Demystifying Machine Learning

Accelerating innovation by exploiting what is already known Presented at Esomar Fusion Congress by Sjoerd Koornstra (The House of Insights) and Wim Hamaekers (Haystack) Introduction Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also …

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