Market Map: User Research Software & Solutions
A map of user research platforms, including user testing, user feedback and usability testing tools.
What is User Testing?
An overview of the main methods for user testing, including remote / in-person and moderated / unmoderated approaches.
The Problem with Professional Participants
Paid research participants on survey panels pose 3 challenges: habitual responding, implicit memory and distorted motivations.
A Recipe for High Quality Research Participants
An introduction to the benefits of using behavioural methods such as Facebook for recruiting participants to user and market research studies.
The Internal Expert: A New Model for Modern Research Teams
Chris Martin, CMO at insight and research tech provider FlexMR, shares how research teams must evolve – to leverage research data better, incorporate marketing analytics and activate insight.
Machine Learning + Human Intelligence for Consumer Insights: Part 2
Alessia Clusini of Trybes Agency shares a case study of machine learning applied to market research, and highlights other practical applications for AI.
Machine Learning + Human Intelligence for Consumer Insights: Part 1
Alessia Clusini of Trybes Agency explores the opportunities and limitations of machine learning for market research and consumer insights.
Podcast: Data Decisions with Corus, Episode 5
This podcast interview is part of the Corus Data Decisions series. Mike Stevens shares his views on the future of consumer insight; the changes that research teams and agencies need to make; and the skills that tomorrow’s insight professionals will need.
Five questions to ask when choosing market research software
Data analytics provider Infotools shares five key questions to ask when choosing market research software.
Five Ways to Tell Better Research Stories
How do you land your insights, engage people and get them to do something different? It’s a vexed question when everyone’s so busy. this article looks at five sets of tips and tools for packaging research better.