open book

DIY: From Black Box to Open Book

Time and technology help open the black box Twenty years ago, when folks talked about DIY research, what came to mind was Survey Monkey – which was pretty much a joke at that point. Nonetheless, both client and supply side researchers were threatened, especially on the supply side. Client researchers felt that their internal clients …

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Demystifying Machine Learning

Accelerating innovation by exploiting what is already known Presented at Esomar Fusion Congress by Sjoerd Koornstra (The House of Insights) and Wim Hamaekers (Haystack) Introduction Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also …

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What are Neuromarketing Research Tools?

OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped under behavioural psychology, System 1 and emotionAI tools. And other fancy words. All these things stem from a recognition that asking questions (in online surveys, interviews or focus groups) doesn’t always get …

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Automated Survey Research

Market Map – Automated Survey Platforms Part 2

If you’re going to do a survey, you need to know where your respondents come from. Andrew Grenville’s book The Insights Revolution has some good examples that ram home the importance of knowing your sample. So where do automated survey platforms get their people from? Broadly, there are three places (excluding Bring-Your-Own / integrating with CRM …

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gratuitous stock photo suggestion direction

Assisted, guided and embedded: the future of insight & analytics

Do you work in an insight team, an agency or a tech firm building product for researchers? These are three big trends in insight and analytics that you need to be on top of. 1. Assisted insights There has been a LOT of noise around automation over the last few years: agile survey platforms that …

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L'OR Coffee

How JDE used Artificial Intelligence to improve volumetric forecasting

This case study shows how AI can build a panel of up to two million ‘virtual consumers’ using agent based micro-modelling on a research sample of a few hundred. JDE’s brief JDE is one of the world’s leading coffee manufacturers, with brands including Jacobs, Tassimo, Senseo, Douwe Egberts, Kenco and L’OR. In France, where Roast …

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Qualtrics converge

5 Things I Learned from Qualtrics Converge (2017)

This article is from April 2017;  SAP’s planned acquisition of Qualtrics for $8bn puts it in a new light, but the main points still stand. Last week, I went to the first big Qualtrics event in Europe – Converge. Not quite on the scale of its earlier Summit in Salt Lake City (no Elton John at this one … mercifully), but …

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SAP & Qualtrics

5 implications from SAP’s purchase of Qualtrics

So SAP just announced that it’s buying Qualtrics for $8bn. That’s roughly two Kantars, one Nielsen or about a fifth of the global research industry. It’s also around 20 times Qualtrics’ forecast revenue for 2018 ($400m). That’s a serious premium. For comparison, IBM is paying around 10x revenue for Red Hat; and salesforce.com trades at …

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KnowledgeHound0

Knowledge Hound Review

Overview KnowledgeHound is a search-based SaaS platform for analysing and visualising survey data. It aims to deliver on four big benefits: To democratise research data by giving more people access (and reduce the time research teams spend on basic reporting and analysis) To make searching for insights as easy and effective as using Google To …

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FB Messenger Business

10 Chatbots for User and Market Research

Chatbots for research are here I’ve seen the future and the future is awesome. Well, the near future is chatbots. Lots of them. They help with sales, customer services and tech support; and now there are chatbots for research. And many of them have a default awesome setting to show appreciation for your answers. In fact, it’s quite …

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