Do you work in an insight team, an agency or a tech firm building product for researchers? These are three big trends in insight and analytics that you need to be on top of. 1. Assisted insights There has been a LOT of noise around automation over the last few years: agile survey platforms that …
Assisted, guided and embedded: the future of insight & analytics Read More »
This case study shows how AI can build a panel of up to two million ‘virtual consumers’ using agent based micro-modelling on a research sample of a few hundred. JDE’s brief JDE is one of the world’s leading coffee manufacturers, with brands including Jacobs, Tassimo, Senseo, Douwe Egberts, Kenco and L’OR. In France, where Roast …
How JDE used Artificial Intelligence to improve volumetric forecasting Read More »
This article is from April 2017; SAP’s planned acquisition of Qualtrics for $8bn puts it in a new light, but the main points still stand. Last week, I went to the first big Qualtrics event in Europe – Converge. Not quite on the scale of its earlier Summit in Salt Lake City (no Elton John at this one … mercifully), but …
5 Things I Learned from Qualtrics Converge (2017) Read More »
So SAP just announced that it’s buying Qualtrics for $8bn. That’s roughly two Kantars, one Nielsen or about a fifth of the global research industry. It’s also around 20 times Qualtrics’ forecast revenue for 2018 ($400m). That’s a serious premium. For comparison, IBM is paying around 10x revenue for Red Hat; and salesforce.com trades at …
Overview KnowledgeHound is a search-based SaaS platform for analysing and visualising survey data. It aims to deliver on four big benefits: To democratise research data by giving more people access (and reduce the time research teams spend on basic reporting and analysis) To make searching for insights as easy and effective as using Google To …
Chatbots for research are here I’ve seen the future and the future is awesome. Well, the near future is chatbots. Lots of them. They help with sales, customer services and tech support; and now there are chatbots for research. And many of them have a default awesome setting to show appreciation for your answers. In fact, it’s quite …
Over the last few years, there has been an explosion in automated, self-service research tools. I refuse to call these things DIY platforms … but I won’t rant about that again here. As a quick re-cap, here are three components that qualify a platform as an automated survey research tool: A survey builder or tools to configure pre-existing …
It’s all about the experience Today’s battleground is Customer Experience (CX): to win in the marketplace, brands need to deliver it in a seamless, consistent and fulfilling way. Research suggests the rewards for getting CX right are significant (increased customer retention and loyalty); as are the penalties for getting it wrong (customer churn and brand …
4 features of tomorrow’s VOC platforms: what I learned from Medallia’s City Tour Read More »
What the hell is automated survey research anyway? Well, it’s an ugly label for a set of tools that are transforming the research value chain. You might call them DIY tools … but I never will. If you saw my home maintenance efforts, you would understand why. Actually, I refuse to use the term because it’s …
Who would start a research agency these days? If you’re thinking about doing it in the UK, make sure you read the latest Plimsoll report into the sector first. It’s a sobering read. It is based on financial analysis of the 720 largest market research firms in the country. If that stat by itself doesn’t give …
Six lessons agencies can learn from software companies Read More »