DIY survey research has transformed how organisations get feedback, measure performance and test new ideas. But DIY platforms vary massively. Learn about 8 leading DIY software tools and then watch their full length demos.
Digital Strategy Consultant Ed Bass explains the power of combining social listening, survey and search data to generate insights.
A video discussion about insight trends with Ian Ash, Co-Founder at Dig Insights & Upsiide, and Mike Stevens, Founder of Insight Platforms.
Maria Twigge, Research Director at FlexMR, explains how to democratise access to insight through ownership, collaboration and accessibility.
Teamwork and facilitation expert Pam Hamilton shares 5 advantages that virtual workshops have over in-person meetings and events.
Curtis Arthur, founder of KnowledgeActiv8, shares practical tips for sweating insight assets by using simple, low cost templates and tools.
An article exploring some of the bigger picture trends that came out of the first Insight Platforms Demo Days.
A short explainer from indeemo on the benefits of using mobile ethnography, smartphone diaries and mobile screen capture to understand online path-to-purchase.
By Mike Follett of Lumen.
Machine Learning can create heatmaps without eye tracking research. But can AI algorithms ever understand context, meaning and attention as well as humans?
An overview of the different software options for managing and analysing qualitative user research, including a list of 15 specialist tools.
Your go-to resource for planning, buying and managing insight communities.
Learn the key differences between custom panels, CRM-linked survey platforms, co-creation communities, customer advisory boards and all the other types of community out there.
Follow a step-by-step framework for deciding if you really need an insight community after all. Know your alternatives and evaluate them objectively.
Understand the key benefits and risks of communities: know how to maximise your time and budget whilst anticipating roadblocks and hidden costs.
Learn from experts about the best ways to recruit, engage, incentivise, feed back and generate community insights.
Get tips for managing any stakeholders who need to be involved: legal, IT, privacy, CRM or brand teams.
Get insider knowledge about running insight communities in a wide range of categories and demographics: from audience communities in media through niche advisory boards in finance to shopper panels in retail.
Be inspired and get more creative with your community research: read examples and case studies from around the world.
Get a comprehensive listing of specialist agencies and technology partners who can help build, manage and support your insight community.
