Kathy Cheng, CEO of inca, reflects on bad surveys and the urgent need for the industry to modernise its research methods.

Andrew Cooper, CEO of Verve, explores how AI is redefining the researcher’s role and the new skills insight teams need to thrive.

Olaf Lenzmann, co-founder of Market Logic Software, explores the strategic advantages and real-world practicality of synthetic personas.

TeenVoice dives into the intricacies of youth sentiment analysis and how these insights can drive successful brand strategy.

Frédéric-Charles Petit, founder and CEO of Toluna, shares how AI is democratising research within organisations for faster decision-making.

Ange Taylor, founder of AddMaple, dives into the AI transparency problem and the critical role of reproducibility in research integrity.

Olaf Lenzmann, co-founder of Market Logic Software, explores how to lead the next wave of innovation by strategically integrating AI.

Experts from Market Logic Software, Ipsos and AlchemyRx outline the challenges for innovation and the role of insights teams in fixing it.

Insights and product leaders at Bill.com, Picsart and QuestionPro share guidance for alignment between UX and market research teams.

Dr Lindsey Guzman, Senior Solutions Consultant at quantilope, explains the value of brand tracking research based on Category Entry Points.

Andrew Cooper, founder & CEO of Verve, dives into how synthetic simulations make B2B research more practical, useful, and scalable.

Charles Allison, Research Lead at Conveo, shares the advantages of swapping at-home ethnographies for AI-moderated research.