Opinions

gratuitous stock photo suggestion direction

Assisted, guided and embedded: the future of insight & analytics

Do you work in an insight team, an agency or a tech firm building product for researchers? These are three big trends in insight and analytics that you need to be on top of. 1. Assisted insights There has been a LOT of noise around automation over the last few years: agile survey platforms that …

Assisted, guided and embedded: the future of insight & analytics Read More »

Qualtrics converge

5 Things I Learned from Qualtrics Converge (2017)

This article is from April 2017;  SAP’s planned acquisition of Qualtrics for $8bn puts it in a new light, but the main points still stand. Last week, I went to the first big Qualtrics event in Europe – Converge. Not quite on the scale of its earlier Summit in Salt Lake City (no Elton John at this one … mercifully), but …

5 Things I Learned from Qualtrics Converge (2017) Read More »

SAP & Qualtrics

5 implications from SAP’s purchase of Qualtrics

So SAP just announced that it’s buying Qualtrics for $8bn. That’s roughly two Kantars, one Nielsen or about a fifth of the global research industry. It’s also around 20 times Qualtrics’ forecast revenue for 2018 ($400m). That’s a serious premium. For comparison, IBM is paying around 10x revenue for Red Hat; and salesforce.com trades at …

5 implications from SAP’s purchase of Qualtrics Read More »

Medallia_City_Tour

4 features of tomorrow’s VOC platforms: what I learned from Medallia’s City Tour

It’s all about the experience Today’s battleground is Customer Experience (CX): to win in the marketplace, brands need to deliver it in a seamless, consistent and fulfilling way. Research suggests the rewards for getting CX right are significant (increased customer retention and loyalty); as are the penalties for getting it wrong (customer churn and brand …

4 features of tomorrow’s VOC platforms: what I learned from Medallia’s City Tour Read More »

orange-justeat-worldpay

How 3 leading brands are adopting insight platforms

This post was originally published following the MR Summit 2017 in London, where I chaired a panel discussion with insight leaders from three big brands: Richard Clarkson, Head of Strategic Consumer Insights and Segmentation at Orange Brendan Hogan, Strategy & Insights Manager at Worldpay Rufus Weston, Head of Insight at Just Eat. The discussion was about the …

How 3 leading brands are adopting insight platforms Read More »

dashboard-widgets

How Research and Analytics Teams are Transforming

A version of this article originally appeared in Marketing Week under the title ‘From Introvert to Extrovert’. Consumer insight is reinventing itself To deliver responsive, data-driven consumer understanding, insight teams are investing in fresh talent and new skills For many years, market research was a recessive function. Tucked away in marketing’s backroom, its managers asked …

How Research and Analytics Teams are Transforming Read More »

Scroll to Top