Strategy

attest research solutions

Insight 3.0 – Getting closer to the action

This article is based on discussions at a recent breakfast event sponsored by Attest. If you’d like to know more about this series of events, sign up for emails on the Attest website. I recently completed some work for a regulated utility supplier whose customer base – for various reasons – could only be interviewed …

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SurveyMonkey + Usabilla

5 quick thoughts on SurveyMonkey’s purchase of Usabilla

If you missed it, SurveyMonkey announced yesterday that it was acquiring Dutch firm Usabilla, whose software is used by product managers, marketers and researchers to capture user feedback on websites and in apps. Here are 5 brief thoughts about that deal. 1. SurveyMonkey is having another bite at the enterprise market SurveyMonkey led the way …

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Modern agency insights platforms

The realities of agency transformation

Editor’s note: for external consultants like me, it’s easy to prescribe simplistic remedies and gloss over the practical challenges that agencies face. ‘Autonomating’ agencies – read more in this post – may sound like a no-brainer – but in reality, it’s not so easy when you have to juggle the needs of existing team members …

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Toyota Factory

How to Autonomate your Agency

If you don’t fancy reading, you can watch instead … it only takes 2 minutes. Sorry about all the stock clips. Can’t afford the good stuff yet. At the recent IIEX Europe conference, Elaine Rodrigo – Danone’s Chief Strategy & Insights Officer – used Humanise Data as the theme for her presentation. It showed how …

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