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How to do passive tracking research if you really value users’ privacy

If you don’t have time to read, you can always watch this short version. So Facebook’s been at it again. https://www.businessinsider.com/facebook-research-pays-people-spy-phones-data-2019-1  If you missed this story, here’s the short version: Facebook bought Onavo in 2013, ostensibly a VPN app whose user promise was to “keep you and your data safe” and “block potentially harmful websites …

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UX Research Whiteboard

UX Research Tools for Market Researchers

Market researchers: don’t get left behind by your UX peers. Discover some of the latest UX tools you can also use for wider market research. When the first websites and online services of what we used to call the ‘new media’ era were being built there were no user experience researchers or agencies to turn …

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Demystifying Machine Learning

Accelerating innovation by exploiting what is already known Presented at Esomar Fusion Congress by Sjoerd Koornstra (The House of Insights) and Wim Hamaekers (Haystack) Introduction Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also …

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What are Neuromarketing Research Tools?

OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped under behavioural psychology, System 1 and emotionAI tools. And other fancy words. All these things stem from a recognition that asking questions (in online surveys, interviews or focus groups) doesn’t always get …

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L'OR Coffee

How JDE used Artificial Intelligence to improve volumetric forecasting

This case study shows how AI can build a panel of up to two million ‘virtual consumers’ using agent based micro-modelling on a research sample of a few hundred. JDE’s brief JDE is one of the world’s leading coffee manufacturers, with brands including Jacobs, Tassimo, Senseo, Douwe Egberts, Kenco and L’OR. In France, where Roast …

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FB Messenger Business

10 Chatbots for User and Market Research

Chatbots for research are here I’ve seen the future and the future is awesome. Well, the near future is chatbots. Lots of them. They help with sales, customer services and tech support; and now there are chatbots for research. And many of them have a default awesome setting to show appreciation for your answers. In fact, it’s quite …

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Six lessons agencies can learn from software companies

Who would start a research agency these days? If you’re thinking about doing it in the UK, make sure you read the latest Plimsoll report into the sector first. It’s a sobering read. It is based on financial analysis of the 720 largest market research firms in the country. If that stat by itself doesn’t give …

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lots of text

The Bluffer’s Guide to Text Analytics for Research

In this Bluffer’s Guide to Text Analytics for Research, you’ll find some background on Natural Language Processing and then:
4 key concepts and some terminology you can drop into discussions with text analytics suppliers … so they don’t take you for a total noob
10 different uses for text analytics in research, social media listening and customer experience management
4 ways to get it done.

Beyond Data Democratisation to Data in Action

It seems we cannot move these days for yet another piece of software which promises to put ‘data at our fingertips’. The promise of ‘data democratisation’ has long been a buzzword within large corporate organisations who are aiming to break down silos within their business and ensure all stakeholders have the information they need without …

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