Discover the seven essential AI skills that insights professionals need to master to create strategic value and drive organisational success.
Thriving in the AI Era: The Essential Skillset for Insights Professionals Read More »
Tips & Guides
Learn about some important changes that AI is bringing to qualitative research in 2025: deeper empathy, new modes of interaction and more.
Five Key Trends Shaping AI’s Impact on Qualitative Research in 2025 Read More »
AI-moderated interviews (AIMIs) combine qualitative depth and quantitative efficiency with advanced fraud detection capabilities.
AI-Moderated Interviews: A New Approach to Fighting Research Fraud Read More »
Sago’s quantitative and qualitative research experts share some do’s and dont’s on successfully implementing DIY research.
Expert Tips for Successful DIY Market Research Implementation Read More »
A map of Social Intelligence platforms. Includes a range of tools, from social listening, to audience intelligence platforms.
Social Media Listening: Market Landscape Read More »
We discuss some of the use cases and advantages of General-Purpose and Purpose-Built LLMs for research, analytics, and insights.
Purpose-Built AI Tools for Research vs General-Purpose LLMs: What’s the Difference? Read More »
SightX explains the Van Westendorp methodology and how to use it in your market research to find the optimal price range for your offering.
SightX Survey Research Guide: Van Westendorp Read More »
Experts from Finch Brands explored how knowledge empowerment platforms are helping organisations adapt to new challenges.
quantilope’s Better Brand Health Tracking offers an example of how brand tracking metrics can be augmented with new conceptual frameworks.
Measuring Mental Availability for Better Brand Health Tracking Read More »
Recollective Connect offers an insight community approach that bridges traditional panel management with branded community engagement.
Creating More Engaging Insight Communities with Recollective Connect Read More »
Quillit operates within Civicom’s broader ecosystem of research tools integrating AI into established qualitative research workflows.
Applying AI to Qualitative Analysis and Reporting with Quillit Read More »
DeepSights from Market Logic Software is an AI assistant for generating market insights using both existing and freshly acquired knowledge.
Understanding DeepSights: A Comprehensive Platform for Insights Management Read More »