Tips & Guides

Fair data opt in

How to do passive tracking research if you really value users’ privacy

If you don’t have time to read, you can always watch this short version. So Facebook’s been at it again. https://www.businessinsider.com/facebook-research-pays-people-spy-phones-data-2019-1  If you missed this story, here’s the short version: Facebook bought Onavo in 2013, ostensibly a VPN app whose user promise was to “keep you and your data safe” and “block potentially harmful websites …

How to do passive tracking research if you really value users’ privacy Read More »

UX Research Whiteboard

UX Research Tools for Market Researchers

Market researchers: don’t get left behind by your UX peers. Discover some of the latest UX tools you can also use for wider market research. When the first websites and online services of what we used to call the ‘new media’ era were being built there were no user experience researchers or agencies to turn …

UX Research Tools for Market Researchers Read More »

machine learning insight platforms

Demystifying Machine Learning

Accelerating innovation by exploiting what is already known Presented at Esomar Fusion Congress by Sjoerd Koornstra (The House of Insights) and Wim Hamaekers (Haystack) Introduction Research departments are under pressure. They are expected to deliver faster, cheaper and more impactful insights than ever before. Instead of doing more and faster research, insight departments are also …

Demystifying Machine Learning Read More »

insight platforms

What are Neuromarketing Research Tools?

OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped under behavioural psychology, System 1 and emotionAI tools. And other fancy words. All these things stem from a recognition that asking questions (in online surveys, interviews or focus groups) doesn’t always get …

What are Neuromarketing Research Tools? Read More »

L'OR Coffee insight platforms

How JDE used Artificial Intelligence to improve volumetric forecasting

This case study shows how AI can build a panel of up to two million ‘virtual consumers’ using agent based micro-modelling on a research sample of a few hundred. JDE’s brief JDE is one of the world’s leading coffee manufacturers, with brands including Jacobs, Tassimo, Senseo, Douwe Egberts, Kenco and L’OR. In France, where Roast …

How JDE used Artificial Intelligence to improve volumetric forecasting Read More »

FB Messenger Business

10 Chatbots for User and Market Research

Chatbots for research are here I’ve seen the future and the future is awesome. Well, the near future is chatbots. Lots of them. They help with sales, customer services and tech support; and now there are chatbots for research. And many of them have a default awesome setting to show appreciation for your answers. In fact, it’s quite …

10 Chatbots for User and Market Research Read More »

Scroll to Top