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Qual Depth at Quant Scale: How Global Brands Harness AI for Consumer Insights

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May 15, 2024 @ 2:00 pm – 3:00 pm BST

With Bulbshare

  • summit
  • on-demand webinar
  • Agile Qualitative Research
  • Qualitative Research
  • Data Mining
  • Insight Communities
  • Artificial Intelligence
  • Audience/Consumer Segmentation
  • Video Research
  • Online Communities

Discover how Bulbshare AI empowers companies to generate consumer insights with qual depth at quant scale.

Forget the heavy lifting. Those days are over. The AI revolution has transformed the way market researchers do their jobs.

Gone are the days of manually sifting through a data deluge, of designing surveys unassisted, of writing up reports from scratch. The future of consumer insights has arrived, ushered in by a new era of AI possibility. 

Join Reckitt’s Shopper Insight Executive, Andrew Flavin, and Bulbshare’s Chief Customer Officer, Louise Hughes, at the Qual Innovation Summit as we discuss how AI is empowering researchers to unlock qualitative depth at quantitative scale and demo the latest in next-gen research tech with BulbshareAI.

You’ll leave the session with a practical, actionable step-by-step guide on how to use AI to revolutionise your insight capabilities and push the boundaries of qual research.

Covering:

  • Depth, but not at the cost of scale. Scale, but not at the cost of depth: Discover how AI is striking a new balance
  • Human insights, AI analysis: Maintaining qual’s human centricity whilst introducing automation
  • Data stories: Using AI to turn data into insight and stats into stories
  • Launching BulbshareAI: Discover how the must-try co-pilot is unleashing new possibilities for market researchers

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Discover how Bulbshare AI empowers companies to generate consumer insights with qual depth at quant scale.

Forget the heavy lifting. Those days are over. The AI revolution has transformed the way market researchers do their jobs.

Gone are the days of manually sifting through a data deluge, of designing surveys unassisted, of writing up reports from scratch. The future of consumer insights has arrived, ushered in by a new era of AI possibility. 

Join Reckitt’s Shopper Insight Executive, Andrew Flavin, and Bulbshare’s Chief Customer Officer, Louise Hughes, at the Qual Innovation Summit as we discuss how AI is empowering researchers to unlock qualitative depth at quantitative scale and demo the latest in next-gen research tech with BulbshareAI.

You’ll leave the session with a practical, actionable step-by-step guide on how to use AI to revolutionise your insight capabilities and push the boundaries of qual research.

Covering:

  • Depth, but not at the cost of scale. Scale, but not at the cost of depth: Discover how AI is striking a new balance
  • Human insights, AI analysis: Maintaining qual’s human centricity whilst introducing automation
  • Data stories: Using AI to turn data into insight and stats into stories
  • Launching BulbshareAI: Discover how the must-try co-pilot is unleashing new possibilities for market researchers

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Speakers

Nina Glynn

Nina Glynn is the Head of Content at Bulbshare, breathing life into their B2B content with writing, design, hosting, and editorial experience.
FIND OUT MORE Nina Glynn

More from Bulbshare

Bulbshare

Bulbshare is a customer collaboration technology platform for insight communities that bring brands closer to the daily lives of their customers.
FIND OUT MORE Bulbshare
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