Creating More Engaging Insight Communities with Recollective Connect

Creating More Engaging Insight Communities with Recollective Connect

By Recollective

  • article
  • Generative AI
  • Insight Communities
  • Online Communities

This article is a brief summary of Recollective’s Research’s Demo Days session in February 2025.

Read Recollective’s recap article or or watch the full webinar replay here:

The evolution of online research communities has placed greater emphasis on sustained engagement and seamless participant experiences. Recollective Connect represents an interesting development in this space, offering an approach that bridges traditional panel management with branded community engagement.

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About the Platform

The platform is built around a card-based dashboard system that allows research teams to create customised, branded environments. This system supports multiple languages and includes forum functionality with rich media capabilities, enabling ongoing dialogue with community members. The interface can be tailored to match client branding, extending their digital presence rather than creating a separate research environment.

Integration capabilities form a central component of the system’s architecture. Two-way data flow with platforms like Qualtrics allows teams to combine quantitative and qualitative research while keeping comprehensive participant profiles. This integration extends to participant access, with single sign-on functionality reducing friction across research activities.

Recollective Connect’s approach to community management focuses on sustaining engagement between formal research projects. Rather than treating participants as an occasional resource, the system provides tools for ongoing communication and interaction. This includes an email template system for standardised communication and forum tools for continuous dialogue.

Data management and security features align with current enterprise requirements. The platform operates on dedicated servers with SOC2 Type 2 compliance and optional two-factor authentication. Advanced filtering and segmentation tools allow teams to track participant engagement and target specific subgroups for research activities.

Recollective Capabilities

From an operational perspective, the system addresses several common challenges in community management. The pre-screening and profile building capabilities can reduce recruitment time for subsequent research. At the same time, simplified community refresh processes assist in maintaining participant pools that can scale to tens of thousands of members.

Discussions with platform users highlight interesting applications across agency and brand contexts. Agencies working with ongoing client relationships have used the platform to maintain continuous engagement with research participants, while brands have integrated it as an extension of their digital presence. The system is particularly valuable for organisations conducting regular research activities with the same participant base.

A few limitations should be considered, such as the platform’s lack of built-in incentive management, which requires integration with external systems. Additionally, participant engagement metrics are handled through smart segments and filtering rather than dedicated analytics tools.

Ongoing development efforts focus on expanding international capabilities, with upcoming features including automatic translation. Supplementary planned functionality around logic branching and piping suggests evolution towards more sophisticated research capabilities.

The platform’s positioning reflects broader industry trends shifting to viewing research participants as ongoing stakeholders rather than temporary resources. This approach emphasizes the value of sustained relationships and continuous engagement over traditional panel management.

Implementation support includes onboarding assistance and training, recognising that successful community management requires technical capability and strategic understanding. Data migration pathways allow organisations to transition from existing systems, through bulk import or platform integration.

Recollective illustrates how research community management may evolve beyond traditional panel management approaches. The platform combines branded engagement capabilities with research functionality, and offers a framework for maintaining ongoing participant relationships while facilitating various research activities.

The rise of these platforms signals a shift in how organisations perceive research communities – moving from transactional interactions towards sustained engagement models that can support ad hoc research needs and ongoing strategic insight generation.

Watch the webinar to learn more about the Recollective platform.

About Recollective

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