Next Generation Roles: 5 Career Paths for Researchers in the Gen AI Era

Understand the opportunities – and challenges – for research, insights and analytics careers in a world where AI leads innovation in the industry.

Generative AI is changing every aspect of the market research process.

AI models can brainstorm ideas, draft discussion guides, moderate interviews, summarize transcripts, generate charts and write headlines.

So what will be left for researchers to do?

Can everyone really be more strategic while AI does all the dull stuff?

Or will AI lead to new types of jobs for people with research skills?

In this session Mike Stevens will explore five future opportunities for people with expertise in research, insights and analytics.

Then he’ll be joined by Joanna Byerley, one of the industry’s leading talent partners and recruitment specialists, to discuss today’s hiring trends and tomorrow’s talent needs.