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Upsiide Demo: Purpose-Built to Help You Launch Better Innovations

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Upsiide Demo: helps researchers and marketers to test ideas, concepts, and communications to launch better innovations.

Innovation can take many forms; it might be a change in packaging, flavor, messaging or claim, or full-blown concept. Upsiide has been purpose-built to help you test any idea – whether it’s text, image, video, or some combination of all three – in an afternoon.

In this demo, one of Upsiide’s resident researchers Melanie Lowe will walk you through why some of the world’s most iconic brands use Upsiide to power their innovation best practices.

What makes Upsiide unique is the respondent experience, which leverages mobile swiping to gauge respondents’ interest, as well as a trade-off choice to gauge respondent’s commitment to the idea in question.

Because of the respondent experience, we can run powerful modeling that allows our clients to uncover (in a split second):

  • which of their ideas are most likely to succeed in-market
  • how those ideas compare and contrast with one another
  • where an innovation will source volume from, within the competitive context
  • whether an innovation will be incremental or cannibalistic to your existing portfolio

Organizations that move their innovation process onto the Upsiide platform see significantly reduced time to market and significantly improved in-market success.

Upsiide is a product of Dig Insights, the tech-enabled research company.

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Part of the Demo Days July 2024:

2024 Feb Demo Days - Featured Image

Upsiide Demo: helps researchers and marketers to test ideas, concepts, and communications to launch better innovations.

Innovation can take many forms; it might be a change in packaging, flavor, messaging or claim, or full-blown concept. Upsiide has been purpose-built to help you test any idea – whether it’s text, image, video, or some combination of all three – in an afternoon.

In this demo, one of Upsiide’s resident researchers Melanie Lowe will walk you through why some of the world’s most iconic brands use Upsiide to power their innovation best practices.

What makes Upsiide unique is the respondent experience, which leverages mobile swiping to gauge respondents’ interest, as well as a trade-off choice to gauge respondent’s commitment to the idea in question.

Because of the respondent experience, we can run powerful modeling that allows our clients to uncover (in a split second):

  • which of their ideas are most likely to succeed in-market
  • how those ideas compare and contrast with one another
  • where an innovation will source volume from, within the competitive context
  • whether an innovation will be incremental or cannibalistic to your existing portfolio

Organizations that move their innovation process onto the Upsiide platform see significantly reduced time to market and significantly improved in-market success.

Upsiide is a product of Dig Insights, the tech-enabled research company.

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