Guides and Ebooks

Guides & Ebooks

Downloadable resources from Insight Platforms and partners

ALL EBOOKS & GUIDES

Buyers Guide to Market Research Software

INFOTOOLS

Expert advice and guidance on choosing market research analysis software: how to decide,  risks and benefits, and help with making the transition.

How Not to do Insight Transformation

MIKE STEVENS with ZAPPI

5 fictionalised case studies of change gone wrong, with advice to help avoid falling into the same traps. Sponsored by Zappi.

The Guide to AI for Research & Analytics

MIKE STEVENS

A lay person's guide to AI; over 20 use cases with example platforms; predictions about the impact of AI on research.

The Guide to Self Service Research

MIKE STEVENS with ATTEST

Pragmatic advice, examples and templates for insight leaders implementing a self-service insight culture. Sponsored by Attest.

Create Effective Chat Surveys

RIVAL TECHNOLOGIES

Reach mobile-only📱 consumers through messaging apps and social media for in-the-moment insights💡; learn how to design engaging chat 💬 research with emojis 😍, GIFs and 📹 videos.

Uncovering Human Emotions in Unstructured Data

HEARTBEAT AI

This white paper explores how we can interpret and measure emotion in the words used by customers, employees and everyone else.

Agile Research Guide: How Product Teams Can Innovate Faster

DIGSITE

An overview of agile researchtips for getting started; 10 secrets to agile success; and some inspiring case studies.

Top Tips for Online Community Moderation

INCLING

Ten practical tips to get the most out of online communities, including advice, practical examples and templates for your own projects.

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