This free ebook is for researchers, analysts and marketers in client teams and agencies.

It's an introduction. If you're already an expert, it might not be for you.

But if you're wondering what AI means - and want some practical advice on using it - you should check it out.

What's in it:

• A short overview of Artificial Intelligence: a brief history, some key terms and a cheat sheet to sound more knowledgeable in meetings
• 23 ways to use AI for insight: example applications and platforms - all things being done today by researchers, analysts and marketers
• What you can do about it: a roadmap for insight teams and agencies to embrace the AI opportunity