The High Cost of Cheap Sample

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The High Cost of Cheap Sample

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DO 'SURVEY WALLS' PROVIDE RESULTS THAT ARE VALID AND RELIABLE?

More and more survey tools rely on internet users completing a short survey to access premium content. Does this get you robust data?

The High Cost of Cheap Sample - Maru Blue - Insight Platforms

Do you know what's in your data?

This white paper from Maru/Blue compares data over 6 years from both 'survey wall', managed panels and 'gold standard' metrics from the Pew Research Centre.

Download it now to understand the variance in your sample sources.

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