Ebook – Recollective – Spotify and YPulse Insight Community Case Study

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How Spotify used an Insight Community to understand listening habits

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YOU HAVE USAGE DATA IN ABUNDANCE.
BUT HOW DO YOU UNDERSTAND THE CONTEXT IN WHICH YOUR AUDIENCE IS LISTENING?

Spotify needed to know the nuance of Millennial and Gen Z behaviour to better target their brand and products.

Spotify Insight Community Recollective Ypulse - Insight Platforms

Two thousand consumers, two months, one insight community

This case study from Recollective shows how Spotify and research agency YPulse used an on-going insight community to explore the listening habits of these two critical youth segments.

Download it now to understand how they did it, what they learned and why a mobile community was the ideal way to uncover fresh insights.

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