Stop Relying on Recall
The Guide to In-the-Moment Research
How to get in-the-moment feedback by engaging your customers in real-time
Market research is most powerful when it reveals
the authentic thoughts and feelings of consumers.
In-the-moment research captures those authentic opinions, attitudes and preferences by putting you right in the moment of the experience - giving you more robust and accurate insights.
Read this guide to learn:
- The key challenges with recall-based methods
- The advantages of engaging with customers in-the-moment
- Practical tips to maximise the value of in-the-moment research