How Not to do Insight Transformation
Fictionalised (but painfully real) case studies that show how easy it is to get insight transformation wrong
TIPS FOR SUCCESS
Ideas that really work, based on practical experience from insight teams
EXAMPLES TO INSPIRE
Stories of success from organisations who have been through their own transformation
Be agile! Be lean! Transform your insight team!
Sounds familiar, right? Only nobody tells you how you're supposed to do it.
In a workshop hosted by Zappi, insight leaders from global brands including Vodafone, Mars, Nestlé, Pepsico, BT and Sky explored the how of insight transformation: practical lessons for moving research and analytics teams from here to there.
This free guide distills those lessons and includes further advice for insight leaders.