Agile Research and Lean Insights

Agile Research & Lean Insights

Thought leadership and supplier profiles

OVERVIEW

'Agile' may be the most abused word in research and analytics, often used as shorthand for technology that makes things faster and cheaper.

This section will help you learn the difference between agile, lean, design thinking, experimentation and iteration.

You will also find agile platforms and partners to help you deliver.

Learn more about agile research and lean insight:

FEATURED PLATFORMS

Digsite

Digsite is a qualitative research and community platform for research 'sprints' - rapid projects for brainstorming, co-creation or product / ad testing.

Methodify

Methodify is an automated market research platform for testing ads, concepts, product designs, pricing strategies and user experience.

SightX

SightX is an automated research and analytics platform with a surveys capability, machine learning for automatic segmentations and text analytics.
LATEST AGILE RESEARCH CONTENT
Spotify Insight Community Recollective Ypulse - Insight Platforms
A case study exploring how Spotify worked with its agency YPulse to build a Millennial and Gen Z insight community using the Recollective platform.
Culture of Experimentation for Insight
A webinar about the principles of lean startup, agile development and design thinking - and how they apply to market research and consumer insight.
Agile Research Guide - Insight Platforms
A free ebook that explains how modern, agile methods of market research are helping consumer product teams to innovate faster and with greater success.
ARTICLES
6 Tools for Agile Automated Survey Research - Insight Platforms

6 Tools for Agile Automated Survey Research

Automated survey research is clumsy label for software that is transforming market research. Read out about 6 innovative platforms here.
Five Attributes of Lean Insight & Analytics Teams - Insight Platforms

Five Attributes of Lean Insight & Analytics Teams

Customer insight and analytics teams have begun to adopt lean principles. Here are five attributes that characterise successful teams.
How to use Lean Insight Techniques for Co-Creation - Insight Platforms

How to use Lean Insight Techniques for Co-Creation

Mike Stevens walks through a rapid co-creation case study using mobile ethnography, review scraping, language analytics, agile testing and more
The Lean Insight Toolbox Part 2- Iterative Insight Platforms

The Lean Insight Toolbox Part 2: Iterative Insight Platforms

Iterative, continuous feedback is a core principle in lean insight; read how communities, CX measurement and A/B testing all have a part to play
The Lean Insight Toolbox Part 1 - Minimum Viable Evidence - Insight Platforms

The Lean Insight Toolbox Part 1: Gathering Minimum Viable Evidence

Lean insight is characterised by comfort with 'minimal viable evidence' using free and low cost data sources, smartphone qual and automated survey tools
The Lean Insight Toolbox Part 3 - The Five Whys - Insight Platforms

The Lean Insight Toolbox Part 3: Getting to the Five Whys

The 'Five Whys' - digging and probing for root cause understanding - underpins lean insight, and is also fundamental to new qualitative research approaches
FIND AGILE RESEARCH SUPPLIERS
SEARCH THE DIRECTORY
WEBINARS
Webinar - nudge - 10 Trends in Insight

An overview of 10 major trends impacting the business of insight, including 5 that focus on technology and 5 that deal with transformation of insight teams.

How Not to do Insight Transformation - Insight Platforms

A webinar about the pitfalls of well intentioned digital transformation initiatives in consumer insight, analytics and market research teams.

Culture of Experimentation for Insight

A webinar about the principles of lean startup, agile development and design thinking – and how they apply to market research and consumer insight.

E-BOOKS & WHITE PAPERS
Agile Research Guide - Insight Platforms
A free ebook that explains how modern, agile methods of market research are helping consumer product teams to innovate faster and with greater success.
The Guide to Self Service Research - Insight Platforms
A free ebook from Insight Platforms and Attest, with a seven-step plan to help market research and consumer insight leaders implement research technology.
Spotify Insight Community Recollective Ypulse - Insight Platforms
A case study exploring how Spotify worked with its agency YPulse to build a Millennial and Gen Z insight community using the Recollective platform.
How Not to do Insight Transformation - Insight Platforms
A free ebook with five fictionalised case studies about insight transformation, with lessons to help research teams get their own change programmes right.

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