Artificial Intelligence
HOT TOPIC OVERVIEW
This hot topic covers machine learning solutions for research and analytics: mostly Natural Language Processing and Computer Vision applications, including text analytics, trend analytics, emotion analytics and others.
FEATURED PLATFORMS
Element Human
Element Human is a customer understanding platform that blends question data & biometrics (eye-tracking, facial coding, implicit response) using Human AI.
Read More 
Heartbeat Ai
Heartbeat AI uses machine learning to transform text - from conversations, open survey questions, social media and other sources - into 9 primary emotions, 70 secondary emotions and 3 body sensations.
Read More 
ARTIFICIAL INTELLIGENCE PLATFORM DEMO
Platform Demo – Market Logic
Market Logic Software Demo.
Market Logic’s insights platforma enables consumer-centric decisions with a powerful Insights Engine, a comprehensive Digital Insights Workspace, and an intuitive Business Assistant.
Platform Demo – Heartbeat Ai
Heartbeat Ai Demo.
Heartbeat AI is a text analytics platform that extracts human emotion insights from conversations, open survey questions, social media and other sources.
Platform Demo – Sentisum
Sentisum Demo.
SentiSum is a personalised AI platform that uses machine learning to analyse large amounts of customer feedback data from all channels in real time.
Platform Demo – Codeit
Codeit Demo.
CodeIt is a software platform for text analytics and verbatim response coding. It uses a variety of advanced machine learning techniques.
Platform Demo – Element Human
Element Human Demo.
Element Human is a customer understanding platform that blends question data & biometrics (eye-tracking, facial coding, implicit response) using Human AI.
ARTICLES, EBOOKS, WEBINARS AND COURSES
Gradually, then Suddenly: Post Pandemic Growth in the Research Industry
As it adapts to life in the COVID-19 era, the research industry will see accelerated adoption of new technology. Here are seven examples.
Read More 
5 AI-enhanced qualitative research platforms
5 examples of machine learning applied to qualitative research. Featuring 2020, Remesh, Insights.us, CRISbot and Qualsights.
Read More 
CX Analytics
A directory of software and services for customer experience analytics, and related learning resources: articles, market maps, webinars, videos and ebooks.
Read More 
How JDE used Artificial Intelligence to improve volumetric forecasting
This case study shows how AI can build a panel of up to two million ‘virtual consumers’ using agent based micro-modelling on a research sample of a few hundred. JDE’s brief JDE is one of the world’s leading coffee manufacturers, with brands including Jacobs, Tassimo, Senseo, Douwe Egberts, Kenco and L’OR. In France, where Roast …
Read More 
Introduction to AI for Research Pragmatists
A webinar about AI for market research and analytics. Includes practical examples, software tools and implications for the future.
Read More 
Demystifying Machine Learning
Sjoerd Koornstra of The House of Insights introduces the basics of Machine Learning, explains why insight managers need to be analytics translators and shares a CPG innovation case study.
Read More 
Machine Learning + Human Intelligence for Consumer Insights: Part 1
Alessia Clusini of Trybes Agency explores the opportunities and limitations of machine learning for market research and consumer insights.
Read More 
The Guide to AI for Research & Analytics
A free introductory ebook about artificial intelligence for researchers, analysts and marketers in client teams and agencies.
Read More 
Can Automated Eye Tracking Ever Replace Humans?
By Mike Follett of Lumen.
Machine Learning can create heatmaps without eye tracking research. But can AI algorithms ever understand context, meaning and attention as well as humans?
Read More 
Market Map: Chatbots & Voice Assistants for Research
Chatbots and Voice Assistant platforms are increasingly being used for research. Here is a market of platforms built specifically for this purpose.
Read More 
How to Get Value from Your Verbatims with Autocoding
Zappi's Data Science Product Manager explains how machine learning models can be trained to automatically code open-ended survey responses.
Read More 
The Lean Insight Toolbox Part 3: Getting to the Five Whys
The 'Five Whys' - digging and probing for root cause understanding - underpins lean insight, and is also fundamental to new qualitative research approaches
Read More 
Machine Learning + Human Intelligence for Consumer Insights: Part 2
Alessia Clusini of Trybes Agency shares a case study of machine learning applied to market research, and highlights other practical applications for AI.
Read More 
How Qualitative Research Benefits from Automation and Machine Learning
A short explainer by Fuel Cycle about the benefits of technology for qualitative research - including text analytics, computer vision and video interviews.
Read More 
Voice Assistants for Research & Insight
Research is starting to use messaging tools and chatbots. But what's up with voice assistants? Here's a brief collection of early innovators in the space.
Read More 
5 Things I Learned at IIEX Europe 2019
Key highlights from the IIEX Europe 2019 conference: more privacy-awareness, data integration, artificial intelligence, insight activation & build vs buy.
Read More 
Uncovering Human Emotions in Unstructured Data
A free white paper from Heartbeat Ai that explains how NLP can be used to identify and measure the emotional content of language.
Read More 
How to Connect Survey, Social & Search Data for Breakthrough Cultural Insights
A webinar presented by Francesco Dorazio, co-founder of Pulsar. It explores a case study with NBC Entertainment to create 'live segments' combining survey, social and search data.
Read More 
What are Neuromarketing Research Tools?
OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped under behavioural psychology, System 1 and emotionAI tools. And other fancy words. All these things stem from a recognition that asking questions (in online surveys, interviews or focus groups) doesn’t always get …
Read More 
Evolving Insight: 5 Themes from IIEX Europe 2020
A brief summary of the main trends on display at IIEX Europe 2020: less radical innovation, more implementation and digital transformation.
Read More MORE AI / MACHINE LEARNING BASED PLATFORMS
VisualEyes
VisualEyes simulates eye-tracking studies and preference tests. Upload designs directly ...
Read More 
Receptiviti
Receptiviti is an organisational 'culture analytics platform' that avoids survey ...
Read More 
