Zappi's Data Science Product Manager explains how machine learning models can be trained to automatically code open-ended survey responses.

A free introductory ebook about artificial intelligence for researchers, analysts and marketers in client teams and agencies.

A directory of software and services for customer experience analytics, and related learning resources: articles, market maps, webinars, videos and ebooks.

26th March 2020. A full day virtual summit with expert presentations, case studies and practical learning about insight communities. For researchers, marketers and insight professionals.

A webinar presented by Francesco Dorazio, co-founder of Pulsar. It explores a case study with NBC Entertainment to create 'live segments' combining survey, social and search data.

A free white paper from Heartbeat Ai that explains how NLP can be used to identify and measure the emotional content of language.

5 examples of machine learning applied to qualitative research. Featuring 2020, Remesh, Insights.us, CRISbot and Qualsights.

A short explainer by Fuel Cycle about the benefits of technology for qualitative research - including text analytics, computer vision and video interviews.

A webinar about AI for market research and analytics. Includes practical examples, software tools and implications for the future.

The 'Five Whys' - digging and probing for root cause understanding - underpins lean insight, and is also fundamental to new qualitative research approaches

A brief summary of the main trends on display at IIEX Europe 2020: less radical innovation, more implementation and digital transformation.

  Emotion is key to designing digital experiences As a CX / UX agency, we have been working hard over the last 5 years to get deeper into the hearts and minds of users. We’ve been trying to define how the next generation of digital experiences should work. That means going beyond shiny features and …

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Key highlights from the IIEX Europe 2019 conference: more privacy-awareness, data integration, artificial intelligence, insight activation & build vs buy.

Chatbots and Voice Assistant platforms are increasingly being used for research. Here is a market of platforms built specifically for this purpose.

As it adapts to life in the COVID-19 era, the research industry will see accelerated adoption of new technology. Here are seven examples.

Research is starting to use messaging tools and chatbots. But what's up with voice assistants? Here's a brief collection of early innovators in the space.

This case study shows how AI can build a panel of up to two million ‘virtual consumers’ using agent based micro-modelling on a research sample of a few hundred. JDE’s brief JDE is one of the world’s leading coffee manufacturers, with brands including Jacobs, Tassimo, Senseo, Douwe Egberts, Kenco and L’OR. In France, where Roast …

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Sjoerd Koornstra of The House of Insights introduces the basics of Machine Learning, explains why insight managers need to be analytics translators and shares a CPG innovation case study.

Alessia Clusini of Trybes Agency explores the opportunities and limitations of machine learning for market research and consumer insights.

OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped under behavioural psychology, System 1 and emotionAI tools. And other fancy words. All these things stem from a recognition that asking questions (in online surveys, interviews or focus groups) doesn’t always get …

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