Links to third party research studies, articles & videos
HOT TOPIC OVERVIEW
This is a collection of research programmes that nobody wanted to do: tracking studies, video interviews and qualitative research to explore the human impact of the global Coronavirus pandemic.
Featured studies are on-going programmes from Insight Platforms sponsors. They contain data and insights that are freely accessible to researchers, analysts and journalists.
FEATURED RESEARCH PROGRAMMES
Zappi conducted research with 4,050 consumers in the US, UK, China, Italy and Mexico to re-test 26 concepts and advertisements from six categories (personal care, food and beverage, home hygiene, Telco, QSR, OTC).
Maru’s COVID-19 Feel, Behave, Think Omnibus Tracker provides insight into changing consumer behaviours and emotions in the US< UK and Canada with daily and weekly updates available by email.
MORE RESEARCH, ARTICLES, WEBINARS & VIDEOS
Engine Insights is publishing a collection of articles based on proprietary research and analytics projects.
Cubery, the automated ad and concept testing platform, is assessing the effectiveness of Covid-19 communications to understand the right tone of voice for speaking with customers.
Research agency Lewers is exploring changes in behaviour and attitude amongst Australian consumers through its 5,000-member Purple Patch insight community.
User research and smartphone ethnography platform dscout has launched The COVID-19 Diaries: A Portrait of American Life Through Pandemic with 45 micro-stories told using video.
Potentiate is sharing the video of a webinar presented by Ray Poynter: What Now? | The role of brands & insights during a pandemic
Research agency Savanta is running tracking surveys of attitudes and behaviours in the UK, US and China.