Insight Transformation

Insight Transformation

Thought leadership and supplier profiles

HOT TOPIC OVERVIEW

Research, insight and analytics teams are changing fast. 

Organisations have many more sources of data about customer behaviour and attitudes; more teams are conducting their own research; and the demand for faster, more relevant insight is constantly growing.

How do insight teams, their agencies and technology partners adapt? What skills are required? Which software and data products really have an impact?

This section brings together articles, interviews, webinars, ebooks and other learning materials to help insight leaders - in client teams, agencies and tech vendors - succeed in this changing world.

Learn more about insight transformation:

LATEST INSIGHT TRANSFORMATION CONTENT
How Not to do Insight Transformation - Insight Platforms

A webinar about the pitfalls of well intentioned digital transformation initiatives in consumer insight, analytics and market research teams.

The Guide to Self Service Research - Insight Platforms

A free ebook from Insight Platforms and Attest, with a seven-step plan to help market research and consumer insight leaders implement research technology.

How Not to do Insight Transformation - Insight Platforms

A free ebook with five fictionalised case studies about insight transformation, with lessons to help research teams get their own change programmes right.

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ARTICLES
How leading insight teams combine research and data analytics – Mail Metro Media - Insight Platforms

How leading insight teams combine research and data analytics – part 3: Mail Metro Media

Becky Hillcoat, Strategic Insight Manager at Mail Metro Media, describes how her team uses research and data analytics for deeper consumer insights
How leading insight teams combine research and data analytics – Just Eat - Insight Platforms

How leading insight teams combine research and data analytics – part 2: Just Eat

Rufus Weston, Just Eat's Head of Insight, explains how his company builds consumer and restaurant insight from market research, user research and analytics
How leading insight teams combine research and data analytics – Turner - Insight Platforms

How leading insight teams combine research and data analytics – part 1: Turner EMEA 

Pedro Cosa, VP Data & Consumer Insight at Turner EMEA, talks about bringing market research, digital media and data science under one umbrella
The realities of agency transformation - Insight Platforms

The realities of agency transformation

Rupert Carter, Managing Director of research agency Ci, reflects on the challenges of transforming an agency with a history of 'traditional' market research
How to Autonomate your Agency - Insight Platforms

How to Autonomate your Agency

Mike Stevens explains how 'autonomation' - an idea borrowed from lean manufacturing - can help agencies transform by combining human skill with technology
New Client-Agency Models for the Age of AI - Insight Platforms

New Client-Agency Models for the Age of AI

Mike Stevens reviews the likely impact of AI, machine learning and automation on client-agency relationships, and proposes 5 new models for the future
Assisted, guided and embedded - the future of insight & analytics - Insight Platforms

Assisted, guided and embedded: the future of insight & analytics

Mike Stevens shows how the future of market research, user research and customer experience management will be underpinned by technology platforms.
How 3 leading brands are adopting insight platforms

How 3 leading brands are adopting insight platforms

Mike Stevens looks at how Orange, Worldpay and Just Eat have adopted research technology platforms to transform their management of customer insight
How Research and Analytics Teams are Transforming - Insight Platforms

How Research and Analytics Teams are Transforming

Research & Analytics teams are changing: read how insight leaders are transforming their functions with new skills, more tools and greater commercial impact
WEBINARS
Webinar - nudge - 10 Trends in Insight

An overview of 10 major trends impacting the business of insight, including 5 that focus on technology and 5 that deal with transformation of insight teams.

How Not to do Insight Transformation - Insight Platforms

A webinar about the pitfalls of well intentioned digital transformation initiatives in consumer insight, analytics and market research teams.

E-BOOKS & WHITE PAPERS
How Not to do Insight Transformation - Insight Platforms
A free ebook with five fictionalised case studies about insight transformation, with lessons to help research teams get their own change programmes right.
The Guide to Self Service Research - Insight Platforms
A free ebook from Insight Platforms and Attest, with a seven-step plan to help market research and consumer insight leaders implement research technology.
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