Insight Transformation

A collection of change-focused resources for insight teams and agencies.

Insight Transformation Stories

How leading insight teams combine research and data analytics – part 1: Turner EMEA

Pedro Cosa, VP Data & Consumer Insight at Turner EMEA, discusses the opportunities and challenges in bringing research and data analytics together.

How leading insight teams combine research and data analytics – part 2: Just Eat

Rufus Weston, Head of Insight at Just Eat, explains how insight, data and UX teams work together to generate 360 degree insight about consumers and restaurants.

How leading insight teams combine research and data analytics – part 3: Mail Metro Media

Becky Hillcoat, Senior Strategic Insight Manager at Mail Metro Media, talks about the hiring, training and technology implications of a combined research & data insights team.

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How Research and Analytics Teams are Transforming

Insight leaders from Kimberly Clark, Twitter, Telefonica-O2 and others discuss how their teams are evolving to meet new market challenges.

How 3 leading brands are adopting insight platforms

A discussion between insight leaders from Orange, Worldpay and Just Eat about balancing the use of software, data tools and agencies.

Assisted, guided and embedded: the future of insight & analytics

The future of consumer insight, customer feedback, market research - whatever you call it - will be bound to technology platforms. That will have profound implications for insight teams.

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More Insight Transformation Stories

How to Autonomate your Agency

Not a typo. Autonomation is a key feature of Toyota's lean manufacturing system. It's all about how people and technology can work effectively together for better quality output.

The realities of agency transformation

Rupert Carter, CEO of boutique insight consultancy Ci, shares his views on agency change. Whatever new tech or processes you introduce, make sure keep it aligned with what your agency stands for.

New Client-Agency Models for the Age of AI

Software is eating the world of research and analytics, but the commercial relationships between clients, platforms and agencies haven't kept up. Here are five new models for age of automation and AI.

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