How AI powered insight communities are driving deeper, more meaningful insights

How AI-Powered Insight Communities Are Driving Deeper, More Meaningful Insights

By Bulbshare

  • article
  • B2B Research
  • Insight Communities
  • Generative AI
  • Online Communities
  • Insight Activation

This article is a brief summary of Bulbshare’s Research’s Demo Days session in February 2025.

Watch the full webinar replay here:

Brands and organisations seek ways to improve efficiency while maintaining research quality and depth of consumer insights. Bulbshare integrates traditional research methodologies with modern AI capabilities, designed to support market research workflows, driving efficiencies in terms of speed and scale of delivery.

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About the Platform

Bulbshare is an end-to-end customer collaboration platform that builds global online consumer communities, driving thousands of real-time daily insights and content pieces, analysed in seconds with the power of AI – helping some of the world’s biggest brands to put customer voice at the heart of operations.

At the core of the platform is KnowledgeAI, a holistic solution that enables researchers to maximise existing insights before launching new projects, compare data with open sources, and define the next steps. It analyses clients’ historical data from stored reports and live projects within their environment to identify key findings, uncover gaps, and generate recommendations and conclusions. Additionally, it features an AI assistant that allows researchers to explore existing information using natural language queries, eliminating work duplication and ensuring research continuity.

The platform’s research capabilities centre on a mobile-first interface that facilitates community engagement. Researchers can set up studies such as concept testing, communications evaluation, in-store research, and product testing – meaning Bulbshare provides value for all elements of the business, from research to innovation to marketing and customer advocacy. The AI-powered survey builder, BriefAI, builds and launches projects in seconds, cutting research timelines extensively. 

The platform provides live dashboards for data collection and analysis. It includes specialised tools, such as video analysis for detecting themes and patterns, and an AI assistant that helps analyse all recorded responses and an Image highlighting tool for concept test studies that comes with a heat map of user interactions, meaning brands can user test creative and packaging concepts at scale. These features support visual research by highlighting key areas of interest and allowing respondents to ideate on areas they would improve.

With built-in translation capabilities, Bulbshare supports multilingual research for 40 different languages, making it suitable for international projects. Researchers can segment data based on different criteria and export results in formats such as CSV and PowerPoint for further analysis or presentation.

Changing the game with BulbshareAI

The platform blends AI capabilities with community ideation and human expertise. AI automates routine tasks and performs initial analysis, while researchers remain responsible for interpretation. In qualitative research, AI identifies key themes and summarises data, while researchers provide context and final insights. Bulbshare is well-suited to ongoing research relationships but can also support one-off projects. The tool enables organisations to maintain consumer communities for continuous insights while accommodating specific research initiatives as needed.

Bulbshare is used by consumer goods companies across more than 50 markets, and supports a range of research needs, from quick concept testing to in-depth qualitative studies. Compliance with GDPR and industry standards ensures data privacy and research ethics.

The platform uses OpenAI’s GPT-4  alongside proprietary internal data processing systems. This combination allows for both general language understanding and research-specific analysis.

Market research tools like Bulbshare are part of a shift towards integrated platforms that combine multiple research functions. This approach reduces the need for multiple tools while maintaining flexibility for different research methodologies and data types. This could be the end of tool and data sprawl.

Watch the webinar to learn more about the Bulbshare platform.

About Bulbshare

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