Automated Survey Research

Automated Survey Research

Thought leadership and supplier profiles

CATEGORY OVERVIEW

The automated surveys category spans a wide range of software capabilities and - in some cases - managed services. These platforms are sometimes called 'agile insight', 'rapid testing' or 'DIY research' solutions.

They may be simple survey tools for quick answers; template-based solutions for testing concepts, content or communications; or sophisticated platforms with features for pricing research, conjoint analysis, emotion insight and other advanced methodologies.

All tools in this category have integrated access to respondents through survey panels, publisher networks, social media, private communities or other sources. Some can also be integrated with CRM databases, smartphone apps and websites.

They also share a number of other features: self-service front-end; project management features;  analysis tools; and online tables, charts or dashboards for reporting.

Learn more about automated survey research:

FEATURED PLATFORMS

Attest

Attest is an integrated platform for rapid market feedback. Users build surveys, select a target audience and analyse results all within the platform.

Conjoint.ly

Conjoint.ly provides automated tools and expert support for product and pricing research: willingness to pay, share of preference, segmentation and more.

Zappi

Zappi is an automated consumer insights platform for testing concepts, products, packaging, communications and advertising creative.
ARTICLES
How to Get Value from Your Verbatims with Autocoding - Insight Platforms

How to Get Value from Your Verbatims with Autocoding

Zappi's Data Science Product Manager explains how machine learning models can be trained to automatically code open-ended survey responses.
Beautiful Chaos - the Cambrian Explosion of Insight Technology

Beautiful Chaos: The Cambrian Explosion of Insight Technology

The 2019 GRIT Report shows how much rapid, chaotic and brilliant innovation is happening in insight technology. Here are some quick thoughts on what it tells us.
Automated Survey Research Map Part 1

Market Map – Automated Survey Platforms Part 1

A market map of automated survey research tools, grouped by what you can use them for: micro-surveys, template studies or fully customised research.
6 Tools for Agile Automated Survey Research - Insight Platforms

6 Tools for Agile Automated Survey Research

Automated survey research is clumsy label for software that is transforming market research. Read out about 6 innovative platforms here.

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WEBINARS
How Not to do Insight Transformation - Insight Platforms
A webinar about the pitfalls of well intentioned digital transformation initiatives in consumer insight, analytics and market research teams.
Selecting Effective Product Claims - Featured Image - Insight Platforms
A webinar about how to choose the most compelling claims for consumer products, presented by research automation specialists Conjoint.ly.
E-BOOKS & WHITE PAPERS
The Guide to Self Service Research - Insight Platforms
A free ebook from Insight Platforms and Attest, with a seven-step plan to help market research and consumer insight leaders implement research technology.
How Not to do Insight Transformation - Insight Platforms
A free ebook with five fictionalised case studies about insight transformation, with lessons to help research teams get their own change programmes right.
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