Insight Communities

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About

Insight communities are also called customer advisory boards, private panels, MROCs and many other things.

Essentially, they are groups of people who agree to take part in research over a period time. it may be thousands of participants or a small group of less than a dozen. This article provides a good overview of the different community formats.

explainer

What is an Insight Community?

Insight communities are private online environments where engaged customers take part in multiple research projects…

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