Insight Communities

CATEGORY OVERVIEW

Insight communities are also called customer advisory boards, private panels, MROCs and many other things.

Essentially, they are groups of people who agree to take part in research over a period time. it may be thousands of participants or a small group of less than a dozen. This article provides a good overview of the different community formats.

FEATURED PLATFORMS

Q One Tech

Q One is a panel management, survey and UX research/data collection platform for both simple quick-turn-around studies and complex multi-wave projects.
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incling insight communities software

incling

Incling is a digital research platforms with expert services for building and managing online insight communities in over 20 languages.
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Recollective

Recollective is an online platform for insight communities and qualitative research projects of any duration or size.
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INSIGHT COMMUNITY PLATFORMS DEMOS
Q One Tech Demo - Insight Platforms

Platform Demo – Q One Tech

Q One Tech Demo.
Q One Tech is a panel management, survey and UX research/data collection platform for both simple quick-turn-around studies and complex multi-wave projects.

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HatchTank Demo - Insight Platforms

Platform Demo – HatchTank

HatchTank Demo.
HatchTank is a qualitative research platform for open discussions, webcam feedback, collage-building and whiteboarding with support for over 20 languages.

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Crowdtech Demo - Insight Platforms

Platform Demo – Crowdtech

Crowdtech Demo.
Crowdtech is an agile research platform with features for surveys. short and long term insight communities and large scale customer panels.

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incling Demo - Insight Platforms

Platform Demo – incling

Incling Demo.
Incling is a digital research platforms with expert services for building and managing online insight communities in over 20 languages.

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Recollective Demo - Insight Platforms

Platform Demo – Recollective

Recollective Demo.
Recollective is an online platform for insight communities and qualitative research projects of any duration or size.

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FlexMR Demo - Insight Platforms

Platform Demo – FlexMR InsightHub

FlexMR InsightHub Demo.
FlexMR InsightHub is a research platform with tools for insight communities, live chat, focus groups, blogs, forums, smartboards, scrapbooks, polls and diaries.

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ARTICLES, EBOOKS, WEBINARS AND COURSES 
Spotify Insight Community Recollective Ypulse - Insight Platforms

Spotify and YPulse Insight Community Case Study

A case study exploring how Spotify worked with its agency YPulse to build a Millennial and Gen Z insight community using the Recollective platform.
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How to Build a Great Insight Community

How to build a great insight community

Insight communities can be costly and time-consuming to set up. You want to make sure they succeed. Here are 10 factors that help make a great insight community.
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10 Free Market & User Research Tools

10 Free Market & User Research Tools

There's a growing number of free market & user research tools that are actually quite good. This article highlights how you can use a handful of them to address a common brief.
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How to Get a Commercial Return From an Insight Community - Insight Platforms

How to Get a Commercial Return From an Insight Community

Potentiate's Simon Harrington gives a preview of his session at the Communities Summit 2020 and shares some tips for generating real ROI from communities.
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The Guide to Creating Effective Chat Surveys - Insight Platforms

Effective Chat Surveys

A free introductory ebook about designing effective chat surveys for market research, user testing, online communities and customer experience feedback.
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Platform Review - Together - Insight Platforms

Together Platform Review

Review of Together (formerly Dub), a qualitative research and insight community platform with features for collaborative discussions, ideation and feedback.
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The Market Research Cloud Explained - Insight Platforms

The Market Research Cloud Explained

A free white paper from Fuel Cycle that demystifies the world of market research clouds and shows how you can benefit from an integrated ecosystem.
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10 Chatbots for User and Market Research

10 Chatbots for User and Market Research

Chatbots for research are taking off: they can be quick, unobtrusive and run on websites or natively in Messaging apps. Here are 10 chatbot survey tools.
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Asynchronous vs Real Time Online Qualitative Research - Insight Platforms

Asynchronous vs Real Time Online Qualitative Research

Understand the main differences between asynchronous and real time online qualitative research approaches, and learn how they can be combined.
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How 3 leading brands are adopting insight platforms

How 3 leading brands are adopting insight platforms

Mike Stevens looks at how Orange, Worldpay and Just Eat have adopted research technology platforms to transform their management of customer insight
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Getting Communities Wrong is Easy - So is Getting Them Right - Insight Platforms

Getting Communities Wrong is Easy. So is Getting Them Right.

Fuel Cycle's Johnny Anderson previews his session at the Communities Summit 2020. He'll explore ways to overcome common objections to insight communities.
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Platform Review - Indeemo - Insight Platforms

Indeemo Platform Review

Review of indeemo, a smartphone mobile ethnography platform used for qualitative research, contextual insights and user feedback.
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Build it Right and They Will Come - How to Design Engaging Online Qual - Insight Platforms

Build it Right and They Will Come: How to Design Engaging Online Qual

Nick Campbell, Associate Director with incling, previews his session at the Communities Summit 2020 - which will be packed with practical advice for designing great online qualitative research.
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Breathing In, Breathing Out - Finding a Rhythm for Insight Communities

Breathing In, Breathing Out: Finding a Rhythm for Insight Communities

FlexMR's Katharine Johnson explains how delegation, collaboration and creativity will underpin the future development of insight communities. Part of the Communities Summit 2020 series.
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The Lean Insight Toolbox Part 3 - The Five Whys - Insight Platforms

The Lean Insight Toolbox Part 3: Getting to the Five Whys

The 'Five Whys' - digging and probing for root cause understanding - underpins lean insight, and is also fundamental to new qualitative research approaches
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Top Tips Community Moderation - Insight Platforms

The Guide to Community Management & Moderation

A free ebook from community experts incling, with practical tips for successful insight community moderation and management.
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How Insight Teams Drive Behaviour Change - Insight Platforms

How Insight Teams Drive Behaviour Change

Read how successful research teams at Zillow, O2 and PMI drive behaviour change by appealing to users' hearts as well as their heads.
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What is an insight community

What is an Insight Community?

Insight communities are private online environments where engaged customers take part in multiple research projects over time. 
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Going global via mobile - Insight Platforms

Going Global via Mobile

A webinar by Dave Kaye of Field Notes Communities, in which he shares 10 tips for international smartphone ethnography and video qualitative research
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The Insight Communities Handbook - Insight Platforms 2

The Insight Communities Handbook

Premium Content. A comprehensive guide to planning and managing insight communities, customer boards and private panels. Includes tips, checklists and expert case studies. Written by Mike Stevens.
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MORE INSIGHT COMMUNITY PLATFORMS

Further

Further is a human insight platform for online qual, mobile ...
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QuMind

QuMind provides a suite of tools and services for qualitative ...
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Fanvoice

FANVOICE is an online platform that connects brands with their ...
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Bulbshare

Bulbshare is a co-creation community platform. Projects can run DIY ...
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Mindhive

Mindhive is a crowdsourcing platform for idea generation and management, ...
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Crowdoscope

Crowdoscope is an online community platform for crowdsourcing feedback, ideas ...
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Potentiate

At Potentiate, we’re all about human experience (HX). Viewing people ...
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Umotif

Umotif is a healthcare research platform for patient studies. It ...
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Communities247

Communities247 is an insight community platform with native qualitative tools ...
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discussnow logo - Insight Platforms

Discussnow

DiscussNow is a community-based discussion platform for engaging with audiences ...
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quantextual market research

Quantextual

Quantextual is a healthcare research platform that combines many different ...
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insights research platform

Insights.us

Insights.us is an advisory board platform and managed service. Customers ...
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rivaltech chatbot

Rival Technologies

Rival Technologies develops chat, voice and video technology for the ...
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inconvo text analytics

inconvo

inconvo is a conversational insight platform. It can be used ...
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Lucid

Lucid unites questions and answers. Helping hundreds of global businesses ...
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liveloop research software

Liveloop

Liveloop is a qualitative community research platform for between 30 ...
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cspace neuromarketing software

Cspace

Cspace provides on-going insight communities of c. 500 members with ...
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Q One Tech

Q One Tech is a market research software development company. ...
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insight community software

SKOPOS Connect

Skopos Connect is a specialist provider of short term and ...
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analytics and research solutions

Crowdtap

Crowdtap is a specialist platform for building social communities of ...
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