Insight Communities
Learning, advice and supplier profiles for communities and custom panels 


Insight communities are also called customer advisory boards, private panels, MROCs and many other things.

Essentially, they are groups of people who agree to take part in research over a period time. it may be thousands of participants or a small group of less than a dozen. This article provides a good overview of the different community formats.

Learn more about insight communities:

incling insight communities software


Incling is a digital research platforms with expert services for building and managing online insight communities in over 20 languages.


Recollective is an online platform for insight communities and qualitative research projects of any duration or size.
customer feedback solutions

Q One Tech

Q One is a panel management, survey and UX research/data collection platform for both simple quick-turn-around studies and complex multi-wave projects.
How to Build a Great Insight Community

How to build a great insight community

Insight communities can be costly and time-consuming to set up. You want to make sure they succeed. Here are 10 factors that help make a great insight community.
What is an insight community

What is an Insight Community?

Insight communities are private online environments where engaged customers take part in multiple research projects over time. 
Insight Communities Qual Research Platforms Market Map

Market Map – Insight Community and Qualitative Software Platforms

Market Map of insight community and qualitative research software with custom panels, large and small communities, hybrid tools and online focus groups.
How to use Lean Insight Techniques for Co-Creation - Insight Platforms

How to use Lean Insight Techniques for Co-Creation

Mike Stevens walks through a rapid co-creation case study using mobile ethnography, review scraping, language analytics, agile testing and more
The Lean Insight Toolbox Part 2- Iterative Insight Platforms

The Lean Insight Toolbox Part 2: Iterative Insight Platforms

Iterative, continuous feedback is a core principle in lean insight; read how communities, CX measurement and A/B testing all have a part to play

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Recollective is an online platform for insight communities and qualitative research. Developed in partnership with ...
Digsite logo blue


Digsite’s leading agile qualitative research platform makes it fast and easy for marketing, innovation and ...
incling insight communities software


We are digital research experts who specialise in building engaging online communities of all shapes ...
customer feedback solutions

Q One Tech

Q One Tech is a market research software development company. Q One is a panel ...
UX insight software

FlexMR InsightHub

To survive in today’s global marketplace, brands cannot afford to wait on data. Informed decisions ...

20|20 QualBoard

QualBoard is the industry’s leading digital engagement platform. Redesigned from the ground-up in 2019, the ...
customer insights software

Fuel Cycle

Fuel Cycle is the leading market research cloud that combines both qualitative and quantitative data ...
Spotify Insight Community Recollective Ypulse - Insight Platforms
A case study exploring how Spotify worked with its agency YPulse to build a Millennial and Gen Z insight community using the Recollective platform.
Agile Research Guide - Insight Platforms
A free ebook that explains how modern, agile methods of market research are helping consumer product teams to innovate faster and with greater success.
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