The latest learning, advice and supplier profiles for insight communities, custom panels & MROCs.
An introduction to insight communities
Tips and strategies to ensure you get the most value from your insight community: how to plan it properly, set it up for success and avoid making costly mistakes.
This market map shows you the main insight community platforms. Do you want hundreds or thousands of customers in a long term panel? Or a handful of people in a qualitative research sprint?
Featured insight community platforms
More insight community platforms
This post was originally published following the MR Summit 2017 in London, where I chaired a panel discussion with insight leaders from three big brands: Richard Clarkson, Head of Strategic Consumer Insights …
Generally, this lean insight thing is about stealing some of the practices that tech startups use to move fast, learn quickly and build scale. A lot of people think it’s …
This article is from April 2017; SAP’s planned acquisition of Qualtrics for $8bn puts it in a new light, but the main points still stand. Last week, I went to the …
There’s a growing number of free market & user research tools that are actually quite good. This article highlights how you can use a handful of them to address a common brief.
One of the key attributes that defines a lean insight team is its ability to iterate at speed. Build-measure-learn, then return to the start again: Build a hypothesis (or concept or campaign …
A workaround for a 150 year-old problem I wrote this article on a QWERTY keyboard, named after the six letters on the left side of its top row. This keyboard …
Insight communities can be costly and time-consuming to set up. You want to make sure they succeed. Here are 10 factors that help make a great insight community.
Insight communities are private online environments where engaged customers take part in multiple research projects over time.
Together is an online qualitative research and community platform from Further (formerly known as Dub). It can be used for one-off discussions or – more commonly – for multi-stage projects or communities with a series of different exercises.