Mobile Ethnography

CATEGORY OVERVIEW

Mobile ethnography, experience sampling, smartphone qualitative: these solutions are for capturing in-the-moment feedback from users with text feedback, image uploads and video. They may also feature advanced capabilities such as geo-triggering of tasks and screen capture for UX feedback.

FEATURED PLATFORMS
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Qualsights

QualSights is a platform for smartphone ethnography, remote video observation, interviews and focus groups. It can also be used to enhance face-to-face research projects.
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Field Notes

Field Notes is a platform for capturing and managing high quality, self-shot video from people around the world via their smartphones: customers, employees, research participants, healthcare professionals or patients.
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Indeemo

Indeemo is the market leader in mobile ethnography, a form of online qualitative research that helps researchers elicit rich insights from respondents.
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ARTICLES, EBOOKS, WEBINARS AND COURSES 
Platform Review - Together - Insight Platforms

Together Platform Review

Review of Together (formerly Dub), a qualitative research and insight community platform with features for collaborative discussions, ideation and feedback.
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Beyond Zoom Groups - Insight Platforms

Beyond Zoom Groups – Get More Value from Online Qual Research

On-demand webinar. An introduction to online and mobile qualitative research by Tom Woodnutt, founder of Feeling Mutual. For UX / market researchers and insight professionals.
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Asynchronous vs Real Time Online Qualitative Research - Insight Platforms

Asynchronous vs Real Time Online Qualitative Research

Understand the main differences between asynchronous and real time online qualitative research approaches, and learn how they can be combined.
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How to Use Mobile Ethnography to Understand Digital Shopper Journeys - Indeemo - Insight Platforms

How to Use Mobile Ethnography to Understand Digital Shopper Journeys

A short explainer from indeemo on the benefits of using mobile ethnography, smartphone diaries and mobile screen capture to understand online path-to-purchase.
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Spotify Insight Community Recollective Ypulse - Insight Platforms

Spotify and YPulse Insight Community Case Study

A case study exploring how Spotify worked with its agency YPulse to build a Millennial and Gen Z insight community using the Recollective platform.
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Platform Review - Indeemo - Insight Platforms

Indeemo Platform Review

Review of indeemo, a smartphone mobile ethnography platform used for qualitative research, contextual insights and user feedback.
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How Qualitative Research Benefits from Automation and Machine Learning - Insight Platforms

How Qualitative Research Benefits from Automation and Machine Learning

A short explainer by Fuel Cycle about the benefits of technology for qualitative research - including text analytics, computer vision and video interviews.
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Going global via mobile - Insight Platforms

Going Global via Mobile

A webinar by Dave Kaye of Field Notes Communities, in which he shares 10 tips for international smartphone ethnography and video qualitative research
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4 Myths About Online Qualitative Research - Insight Platforms

4 Myths About Online Qualitative Research

Do you think online qualitative research lacks the depth of face-to-face work? Josh Barr of Recollective busts 4 big myths about digital qual.
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5 Ways to Package Online Qualitative Research - Insight Platforms

5 Ways to Package Online Qualitative Research

Tom Woodnutt shares five ways agencies can build a compelling and differentiated offer with modern online qualitative research tools and approaches.
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15 Tools to Manage and Analyse Qualitative User Research - Insight Platforms

15 Tools to Manage and Analyse Qualitative User Research

An overview of the different software options for managing and analysing qualitative user research, including a list of 15 specialist tools.
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5 AI-Enhanced Qualitative Research Platforms - Insight Platforms

5 AI-enhanced qualitative research platforms

5 examples of machine learning applied to qualitative research. Featuring 2020, Remesh, Insights.us, CRISbot and Qualsights.
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Agile Research Guide - Insight Platforms

The Agile Research Guide

A free ebook that explains how modern, agile methods of market research are helping consumer product teams to innovate faster and with greater success.
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Online Qualitative Research - Insight Platforms

Online Qualitative Research

A directory of software and services for online qualitative research, and related learning resources: articles, market maps, webinars, videos and ebooks.
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Build it Right and They Will Come - How to Design Engaging Online Qual - Insight Platforms

Build it Right and They Will Come: How to Design Engaging Online Qual

Nick Campbell, Associate Director with incling, previews his session at the Communities Summit 2020 - which will be packed with practical advice for designing great online qualitative research.
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Gradually then Suddenly - post pandemic growth in research industry - Insight Platforms

Gradually, then Suddenly: Post Pandemic Growth in the Research Industry

As it adapts to life in the COVID-19 era, the research industry will see accelerated adoption of new technology. Here are seven examples.
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Top Tips Community Moderation - Insight Platforms

The Guide to Community Management & Moderation

A free ebook from community experts incling, with practical tips for successful insight community moderation and management.
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10 Tips for Global Online Qual Success - Insight Platforms

10 Tips for Global Online Qual Success

Tom Woodnutt of Feeling Mutual shares his ten tips for running successful international online qualitative research projects
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MORE ONLINE FOCUS GROUP AND FORUM PLATFORMS

Obvi

Obvi is a research platform that uses SMS messaging to ...
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QMob

QMob is a smartphone app-based survey and qualitative research tool. ...
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Thoughtlight

Thoughtlight is a smartphone ethnography app from Civicom Key features ...
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Qualsights

QualSights is a platform for remote video observation, interviews and ...
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overtheshoulder market analysis tool

Over the Shoulder

Over the Shoulder is a smartphone ethnography and qualitative research ...
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Batterii

Batterii is a smartphone platform for qualitative research. Hundreds of ...
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customer analytics software

HatchTank

HatchTank is a research platform with 15 different qualitative and ...
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incling insight communities software

incling

We are digital research experts who specialise in building engaging ...
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Field Notes

Field Notes is a platform for capturing and managing high ...
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Digsite

Digsite’s leading agile qualitative research platform makes it fast and ...
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Recollective

Recollective is an online platform for insight communities and qualitative ...
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customer insights software

JourneyHQ

Journey HQ is a smartphone app for capturing consumer journeys ...
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Indeemo

Indeemo is the market leader in mobile ethnography, a form ...
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customer insights software

ethos

Ethos is a smartphone ethnography solution for capturing experiences in-the-moment. ...
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customer insights software

dscout

dscout is a smartphone diary research tool. Users take part ...
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customer insights software

Crowdlab

Crowdlab is a smartphone app-based research tool. Features include surveys ...
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customer insights software

Contextmapp

Contextmapp is a mobile research and ethnography solution for customer ...
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