Online Focus Groups & Forums

CATEGORY OVERVIEW

These solutions are for real time or asynchronous online qualitative research. Also known as live chat, text chat groups or bulletin boards, they may also be used for short term insight communities. Additional features may include brainstorming tools, whiteboards, online collages / mood boards, markup tools, webcam feedback and image / video uploads.

FEATURED PLATFORMS

Further

Further is an online qual, mobile ethnography and research community platform for exploratory research, co-creation and concept development.
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customer analytics software

HatchTank

HatchTank is a qualitative research platform for open discussions, webcam feedback, collage-building and whiteboarding with support for over 20 languages.
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20|20 QualBoard

QualBoard from 20|20 Research is a digital platform for projects with large or small groups, on-going or one-off studies and dispersed or hard-to-reach audiences.
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ONLINE FOCUS GROUP AND FORUM DEMOS
HatchTank Demo - Insight Platforms

Platform Demo – HatchTank

HatchTank Demo.
HatchTank is a qualitative research platform for open discussions, webcam feedback, collage-building and whiteboarding with support for over 20 languages.

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incling Demo - Insight Platforms

Platform Demo – incling

Incling Demo.
Incling is a digital research platforms with expert services for building and managing online insight communities in over 20 languages.

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Recollective Demo - Insight Platforms

Platform Demo – Recollective

Recollective Demo.
Recollective is an online platform for insight communities and qualitative research projects of any duration or size.

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FlexMR Demo - Insight Platforms

Platform Demo – FlexMR InsightHub

FlexMR InsightHub Demo.
FlexMR InsightHub is a research platform with tools for insight communities, live chat, focus groups, blogs, forums, smartboards, scrapbooks, polls and diaries.

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ARTICLES, EBOOKS, WEBINARS AND COURSES 
Beyond Zoom Groups - Insight Platforms

Beyond Zoom Groups – Get More Value from Online Qual Research

On-demand webinar. An introduction to online and mobile qualitative research by Tom Woodnutt, founder of Feeling Mutual. For UX / market researchers and insight professionals.
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4 Myths About Online Qualitative Research - Insight Platforms

4 Myths About Online Qualitative Research

Do you think online qualitative research lacks the depth of face-to-face work? Josh Barr of Recollective busts 4 big myths about digital qual.
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10 Tips for Global Online Qual Success - Insight Platforms

10 Tips for Global Online Qual Success

Tom Woodnutt of Feeling Mutual shares his ten tips for running successful international online qualitative research projects
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Asynchronous vs Real Time Online Qualitative Research - Insight Platforms

Asynchronous vs Real Time Online Qualitative Research

Understand the main differences between asynchronous and real time online qualitative research approaches, and learn how they can be combined.
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5 Ways to Package Online Qualitative Research - Insight Platforms

5 Ways to Package Online Qualitative Research

Tom Woodnutt shares five ways agencies can build a compelling and differentiated offer with modern online qualitative research tools and approaches.
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Online Qualitative Research - Insight Platforms

Online Qualitative Research

A directory of software and services for online qualitative research, and related learning resources: articles, market maps, webinars, videos and ebooks.
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5 AI-Enhanced Qualitative Research Platforms - Insight Platforms

5 AI-enhanced qualitative research platforms

5 examples of machine learning applied to qualitative research. Featuring 2020, Remesh, Insights.us, CRISbot and Qualsights.
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How to Use Mobile Ethnography to Understand Digital Shopper Journeys - Indeemo - Insight Platforms

How to Use Mobile Ethnography to Understand Digital Shopper Journeys

A short explainer from indeemo on the benefits of using mobile ethnography, smartphone diaries and mobile screen capture to understand online path-to-purchase.
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Agile Research Guide - Insight Platforms

The Agile Research Guide

A free ebook that explains how modern, agile methods of market research are helping consumer product teams to innovate faster and with greater success.
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Gradually then Suddenly - post pandemic growth in research industry - Insight Platforms

Gradually, then Suddenly: Post Pandemic Growth in the Research Industry

As it adapts to life in the COVID-19 era, the research industry will see accelerated adoption of new technology. Here are seven examples.
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Top Tips Community Moderation - Insight Platforms

The Guide to Community Management & Moderation

A free ebook from community experts incling, with practical tips for successful insight community moderation and management.
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Going global via mobile - Insight Platforms

Going Global via Mobile

A webinar by Dave Kaye of Field Notes Communities, in which he shares 10 tips for international smartphone ethnography and video qualitative research
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How Qualitative Research Benefits from Automation and Machine Learning - Insight Platforms

How Qualitative Research Benefits from Automation and Machine Learning

A short explainer by Fuel Cycle about the benefits of technology for qualitative research - including text analytics, computer vision and video interviews.
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Spotify Insight Community Recollective Ypulse - Insight Platforms

Spotify and YPulse Insight Community Case Study

A case study exploring how Spotify worked with its agency YPulse to build a Millennial and Gen Z insight community using the Recollective platform.
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15 Tools to Manage and Analyse Qualitative User Research - Insight Platforms

15 Tools to Manage and Analyse Qualitative User Research

An overview of the different software options for managing and analysing qualitative user research, including a list of 15 specialist tools.
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Platform Review - Indeemo - Insight Platforms

Indeemo Platform Review

Review of indeemo, a smartphone mobile ethnography platform used for qualitative research, contextual insights and user feedback.
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Build it Right and They Will Come - How to Design Engaging Online Qual - Insight Platforms

Build it Right and They Will Come: How to Design Engaging Online Qual

Nick Campbell, Associate Director with incling, previews his session at the Communities Summit 2020 - which will be packed with practical advice for designing great online qualitative research.
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Platform Review - Together - Insight Platforms

Together Platform Review

Review of Together (formerly Dub), a qualitative research and insight community platform with features for collaborative discussions, ideation and feedback.
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Indeemo - Omnichannel User Journeys Webinar Thumbnail

Researching Omni-channel User Journeys with Mobile Ethnography

On-demand webinar by Indeemo: using smartphone ethnography to research omni-channel user journeys. Case studies featuring Deliveroo and Uber Eats.
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MORE ONLINE FOCUS GROUP AND FORUM PLATFORMS

Further

Further is a human insight platform for online qual, mobile ...
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FocusVision InterVu

FocusVision InterVu is an online focus group and 1-2-1 interview ...
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Markup.io

MarkUp.io is a dynamic canvas for feedback and collaboration: add ...
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GroupQuality

GroupQuality is a qualitative and quantitative research platform with features ...
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together market research solutions

Together

Together is a qualitative research and community platform that enables ...
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invoke research solutions

Invoke

Invoke LIVE is a solution for testing video content through ...
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visionslive market research

VisionsLive

Vision Live provides a suite of tools for qualitative market ...
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collabito logo - Insight Platforms

Collabito

Collabito is online qualitative research software that includes chat-based focus ...
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insight community software

The Thinking Shed

The Thinking Shed is qualitative research software with diary, feedback ...
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consumer insights platform

iResearch

iResearch is an online qualitative research software platform for showing ...
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customer analytics software

MRQual

MRQual a tool for moderating asynchronous focus groups and managing ...
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customer analytics software

HatchTank

HatchTank is a research platform with 15 different qualitative and ...
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incling insight communities software

incling

We are digital research experts who specialise in building engaging ...
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online focus group platform

Focusson

Focusson is an online tool for conducting web-based interviews and ...
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Aha!

Aha! provides a qualitative research platform and optional research & ...
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Recollective

Recollective is an online platform for insight communities and qualitative ...
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UX insight software

FlexMR InsightHub

To survive in today’s global marketplace, brands cannot afford to ...
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UX insight software

Liveminds

Behavioural Recruitment by Liveminds Behavioural Recruitment helps brands get authentic ...
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customer insights solutions

itracks

itracks is a qualitative research platform with a range of ...
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20|20 QualBoard

QualBoard is the industry’s leading digital engagement platform. Redesigned from ...
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