Online Qualitative Research

Online Qualitative Research

Thought leadership and supplier profiles

CATEGORY OVERVIEW

Online qualitative research spans a wide range of methods and tools.

It includes discussion forums and real time focus groups, mobile ethnography, insight communities, user testing, live streaming of in-person research and even covers AI-based approaches and chatbots.

For a quick overview, start by reading What is Online Qualitative Research?

Learn more about online qualitative research:

FEATURED PLATFORMS
incling insight communities software

incling

We are digital research experts who specialise in building engaging online communities of all shapes ...
UX insight software

FlexMR InsightHub

To survive in today’s global marketplace, brands cannot afford to wait on data. Informed decisions ...
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Digsite

Digsite’s leading agile qualitative research platform makes it fast and easy for marketing, innovation and ...

20|20 QualBoard

QualBoard is the industry’s leading digital engagement platform. Redesigned from the ground-up in 2019, the ...

Recollective

Recollective is an online platform for insight communities and qualitative research. Developed in partnership with ...

Fuel Cycle

Fuel Cycle is the leading market research cloud that combines both qualitative and quantitative data ...
FEATURED CONTENT
What is Online Qualitative Research - Insight Platforms
An introduction to the 9 different types of online qualitative research. Learn about live chat groups, discussion forums, communities, video groups and more.
Spotify Insight Community Recollective Ypulse - Insight Platforms
A case study exploring how Spotify worked with its agency YPulse to build a Millennial and Gen Z insight community using the Recollective platform.

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ARTICLES
10 Tips for Global Online Qual Success - Insight Platforms

10 Tips for Global Online Qual Success

Tom Woodnutt of Feeling Mutual shares his ten tips for running successful international online qualitative research projects
5 Ways to Package Online Qualitative Research - Insight Platforms

5 Ways to Package Online Qualitative Research

Tom Woodnutt shares five ways agencies can build a compelling and differentiated offer with modern online qualitative research tools and approaches.
Asynchronous vs Real Time Online Qualitative Research - Insight Platforms

Asynchronous vs Real Time Online Qualitative Research

Understand the main differences between asynchronous and real time online qualitative research approaches, and learn how they can be combined.
4 Myths About Online Qualitative Research - Insight Platforms

4 Myths About Online Qualitative Research

Do you think online qualitative research lacks the depth of face-to-face work? Josh Barr of Recollective busts 4 big myths about digital qual.
What is Online Qualitative Research - Insight Platforms

What is Online Qualitative Research?

An introduction to the 9 different types of online qualitative research. Learn about live chat groups, discussion forums, communities, video groups and more.
5 AI-Enhanced Qualitative Research Platforms - Insight Platforms

5 AI-enhanced qualitative research platforms

5 examples of machine learning applied to qualitative research. Featuring 2020, Remesh, Insights.us, CRISbot and Qualsights.
How to do Mobile Research Well - Insight Platforms

How to do mobile research projects well

Mobile research needs to be designed with the user, moment and context in mind. Niall Smith provides 5 tips for designing great mobile research studies.
The 5 Rs of Great Video Research - Insight Platforms

The 5 R’s of Great Video Research

Andy Buckley of research agency Join the Dots shares five tips for ensuring your video-based research projects are successful.
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