Online Qualitative Research

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CATEGORY OVERVIEW

Online qualitative research spans a wide range of methods and tools.

It includes discussion forums and real time focus groups, mobile ethnography, insight communities, user testing, live streaming of in-person research and even covers AI-based approaches and chatbots.

For a quick overview, start by reading What is Online Qualitative Research?

Learn more about online qualitative research:

FEATURED PLATFORMS
customer analytics software

HatchTank

HatchTank is a qualitative research platform for open discussions, webcam feedback, collage-building and whiteboarding with support for over 20 languages.
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incling insight communities software

incling

Incling is a digital research platforms with expert services for building and managing online insight communities in over 20 languages.
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Fuel Cycle

Fuel Cycle is the leading market research cloud that combines both qualitative and quantitative data to power real-time business decisions.
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Field Notes Logo - Insight Platforms

Field Notes

Field Notes is a platform for capturing and managing high quality, self-shot video from people around the world via their smartphones: customers, employees, research participants, healthcare professionals or patients.
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Recollective

Recollective is an online platform for insight communities and qualitative research projects of any duration or size.
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UX insight software

FlexMR InsightHub

FlexMR InsightHub is a research platform with tools for insight communities, live chat, focus groups, blogs, forums, smartboards, scrapbooks, polls and diaries.
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20|20 QualBoard

QualBoard from 20|20 Research is a digital platform for projects with large or small groups, on-going or one-off studies and dispersed or hard-to-reach audiences.
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ONLINE QUALITATIVE RESEARCH PLATFORM DEMOS
Recollective Demo - Insight Platforms

Platform Demo – Recollective

Recollective Demo.
Recollective is an online platform for insight communities and qualitative research projects of any duration or size.

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HatchTank Demo - Insight Platforms

Platform Demo – HatchTank

HatchTank Demo.
HatchTank is a qualitative research platform for open discussions, webcam feedback, collage-building and whiteboarding with support for over 20 languages.

Watch Now
Crowdtech Demo - Insight Platforms

Platform Demo – Crowdtech

Crowdtech Demo.
Crowdtech is an agile research platform with features for surveys. short and long term insight communities and large scale customer panels.

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incling Demo - Insight Platforms

Platform Demo – incling

Incling Demo.
Incling is a digital research platforms with expert services for building and managing online insight communities in over 20 languages.

Watch Now
FlexMR Demo - Insight Platforms

Platform Demo – FlexMR InsightHub

FlexMR InsightHub Demo.
FlexMR InsightHub is a research platform with tools for insight communities, live chat, focus groups, blogs, forums, smartboards, scrapbooks, polls and diaries.

Watch Now
ARTICLES
How Qualitative Research Benefits from Automation and Machine Learning - Insight Platforms

How Qualitative Research Benefits from Automation and Machine Learning

A short explainer by Fuel Cycle about the benefits of technology for qualitative research - including text analytics, computer vision and video interviews.
10 Tips for Global Online Qual Success - Insight Platforms

10 Tips for Global Online Qual Success

Tom Woodnutt of Feeling Mutual shares his ten tips for running successful international online qualitative research projects
5 Ways to Package Online Qualitative Research - Insight Platforms

5 Ways to Package Online Qualitative Research

Tom Woodnutt shares five ways agencies can build a compelling and differentiated offer with modern online qualitative research tools and approaches.
Asynchronous vs Real Time Online Qualitative Research - Insight Platforms

Asynchronous vs Real Time Online Qualitative Research

Understand the main differences between asynchronous and real time online qualitative research approaches, and learn how they can be combined.
4 Myths About Online Qualitative Research - Insight Platforms

4 Myths About Online Qualitative Research

Do you think online qualitative research lacks the depth of face-to-face work? Josh Barr of Recollective busts 4 big myths about digital qual.
What is Online Qualitative Research - Insight Platforms

What is Online Qualitative Research?

An introduction to the 9 different types of online qualitative research. Learn about live chat groups, discussion forums, communities, video groups and more.
5 AI-Enhanced Qualitative Research Platforms - Insight Platforms

5 AI-enhanced qualitative research platforms

5 examples of machine learning applied to qualitative research. Featuring 2020, Remesh, Insights.us, CRISbot and Qualsights.
How to do Mobile Research Well - Insight Platforms

How to do mobile research projects well

Mobile research needs to be designed with the user, moment and context in mind. Niall Smith provides 5 tips for designing great mobile research studies.
Insight Communities Qual Research Platforms Market Map

Market Map – Insight Community and Qualitative Software Platforms

Market Map of insight community and qualitative research software with custom panels, large and small communities, hybrid tools and online focus groups.
The 5 Rs of Great Video Research - Insight Platforms

The 5 R’s of Great Video Research

Andy Buckley of research agency Join the Dots shares five tips for ensuring your video-based research projects are successful.
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