Research Tools Radar for Mar 19th 2025
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
Wondering how corporate research roles are evolving? Find out in this webinar tomorrow with Finch Brands.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Fair Response is a marketing research consumer panel focused on improving online sample supply, respondent experience, and compensation.
HEARD uses AI to conduct customer interviews using text or voice, adapting questions in real time for personalised feedback.
Aaru utilises multi-agent AI systems to simulate human behaviour, offering predictions for consumer behaviour and preferences.
Zefi.ai is a customer insights platform that uncovers patterns in qualitative interactions, such as emails, call transcripts, surveys, chats and reviews.
SyncScript provides high-quality transcription and translation services, qualitative recruitment, and field services for consumer, B2B, and patient studies.
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Data analytics and advisory firm Escalent launches BeSci x AI™, a proprietary, behavioral science (BeSci) model powered by AI.
AI-driven consumer insights firm Clootrack unveils Clootrack Neo, an AI platform designed to decode consumer behaviour and CX analytics.
Qualtrics unveils Qualtrics Experience Agents, AI-powered autonomous agents designed to interact directly with customers and employees.
Audio research and analytics platform Veritonic launches its Audience Insights solution to help understand podcast audiences.
Research data and fraud prevention solutions provider Rep Data receives an undisclosed investment from Mountaingate Capital.
Digital intelligence company Similarweb announces its App Intelligence solution to bring together extensive web and mobile app data.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
While AI Agents are not like Tony Stark’s Jarvis (yet), the field is evolving fast. Zapier explains what they are and how to use them.
UX research platform Maze surveyed 800 product professionals to compile The Future of User Research Report 2025.
Researchers at the University of Wisconsin-Madison tested just how well LLMs like ChatGPT perform in qualitative research.
Alec Barr argues that doing qualitative research with AI-generated synthetic personas can be not only productive, but ethical.