Research Tools Radar for Mar 5th 2025
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
One week to go, places still available for agencies and in-house teams: virtual meetings with up to 30 new research tech partners.
And learn about the 6 ways corporate research roles are evolving in this webinar.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Charlie AI by Finch Brands is an insights knowledge management tool that connects data from research studies, published reports, and many other online sources.
TestSet provides data services for market research, including sampling, audience engagement, survey programming, and data visualization.
AfriSight is a data-collection company focused on Africa providing real-time consumer data and insights across the continent.
Ittention is an AI-powered predictive testing platform designed to assess the visual performance of communication materials.
OneCliq is a software platform that finds consumer insights in online comments on sites like Reddit, YouTube and Instagram.
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
AI-powered data and insights platform Glimpse rebrands to become Panoplai.
AI copilot Coloop and qualitative research and insight community platform incling announce integration.
Consumer insights firm Touchstone Research launches Conversational AI Surveys & Augmented Sampling.
Research platform Discuss launches 3 AI Agents for market insights.
Qualitative data analysis platform MaxQDA launches ‘Serendipity’, a feature to help identify random sparks of insight.
NIQ Brandbank partners with product discovery platform RangeMe to enhance the visibility and accessibility of wellness-driven products.
TikTok’s new mentions API is being built into social listening platforms Brandwatch and Meltwater.
Data and tech company Predactiv and consumer behaviour company Circana launch new In-Market Audiences Segments for enhanced programmatic targeting.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Humans need not apply. This Estonian startup is advertising for “AI-only” roles.
Are LLM Deep Research tools any good? Here’s a quick public test project using Perplexity’s free AI tool. And here’s a more considered case study that exposes important limitations.
Top AI trends in 2025 highlight the rise of open-source models, multimodal capabilities, local AI, cost efficiency, and autonomous agents. Read more here.
A bunch of researchers generated social lives for over 10k AI agents, simulating 5 million interactions to advance our understanding of human behaviour. Check out the paper for more.
This paper outlines practical recommendations for improving the use of synthetic participants in research.