Bob Granito

Bob Granito has over 25 years of experience providing technology support within the market research industry and is the founder of Interactive Video Productions.  Working in Citibank’s Development Division Lab in the late 1980s, Bob was responsible for integrating video and computer technology with marketing research, reinventing the way Citibank market researchers observed and evaluated usability testing.

As IVP’s President for almost twenty years, Bob has guided Interactive Video into an industry leader, providing usability, eye tracking and neuromarketing technology across the United States, Europe and Canada.  Bob has built a large network of research facility partners and a client list that includes some of the industry’s largest research consulting firms as well as companies like Apple, Disney, Bank of America and AT&T