Megan Daniels is the CEO of MX8 Labs and an experienced researcher with a passion for integrating artificial intelligence with quantitative research.
With over 20 years of experience in developing ad measurement solutions and leading expansive research teams, Megan transitioned to the tech side of market research driven by her desire to innovate and enhance the tools available to researchers. She is enthusiastic about redefining the research process through AI, making it more efficient and user-friendly.
Megan is always happy to engage in discussions on the future of market research and has a soft spot for debating ad testing methodologies.
